Intel wins the AMD want to regain market share in the Chinese

Beijing on March 17th news: according to the latest foreign media reports, Intel said on Thursday, hoping to expand in the Chinese market share this year, in order to reverse the loss of market share in recent years to the unfavorable situation of rival AMD.

Independent data show that in recent years, in the AMD strong marketing campaign, and launched in front of low price chip products, Intel continued to retreat, the Chinese and global market share to hand over to the AMD.

Intel Asia General Manager Yang Xu said in an interview: "we will regain our market share in the world, we are very confident. Similarly, in China, we have to regain our market share." Yang Xu said that with the goal of expanding its market share in China, he hopes that Intel's business in China to grow faster than the growth rate of the whole market.

Market research firm IDC said, China is the world's second largest personal computer market last year, computer sales are expected to reach 18 million units, is expected this year sales growth of 14.6%. Intel's market share in China fell from 90% in 2001 to in 2004, while the market share of AMD from in the same period, up to 18%. Yang Xu declined to estimate Intel's current market share in china.

Over the past three years, AMD launched a marketing campaign in Chinese great in strength and impetus to the market, the current top five personal computer maker in three computer manufacturers selling products, including the industry leader Lenovo and HP.

AMD provides performance with Intel chip chip to be roughly the same lower prices to compete with Intel, which is one of the key factors to the success of the AMD in the Chinese market, because Chinese market is particularly sensitive to the price factor, Chinese consumers monthly income usually only $100.

However, Yang Xu said he believed that with the new dual core processor, and competitive prices, Intel will be able to expand its market share in Chinese.

He said: "we believe that, regardless of the value in the performance aspect, we have a very strong product line." Over the past few years, Intel has been investing heavily in China, including the investment of nearly $1 billion to build a chip test plant and assembly plant, one in Shanghai, another in the mainland of China, Chengdu.

Recently, Intel and China in its sales channels set up a global headquarters, is expected through the way of sales revenue accounted for nearly 1/4 of total sales revenue.