Interactive discussion: how to innovate and develop solid state lighting enterprises under financial turbulence?

In the afternoon of October 16, 2009, the sixth session of the China international semiconductor lighting exhibition and Forum (SSL 2009), CREE, OSRAM, PHILPS, GE four LED lighting giant "financial turmoil in solid state lighting enterprises to innovation and development of the global issue in-depth discussion. The seminar chaired by CAO Cao Diansheng, President of Group. Vice president of CREE company market and vice president of commercial Christopher M. James, OSRAM Opto Semiconductors Asia Pacific director Zhong Jiecong of the United States, PHILPS LumiLEDs business management and marketing strategy, Danny Yu, general electric lighting industry and the Asia Pacific operations department president and chief executive officer of James D. Fisher as a research on various issues of host and guest, under the table of the guests, with clear thinking and rigorous consideration is given to answer.

Does the existing scale structure restrict the development of new entrants?

In recent years, the rapid development of semiconductor lighting industry, according to Display Bank is expected, in 2009 the global LED market size of about $6 billion 900 million. In the global energy saving and environmental protection requirements, the global solid state lighting companies sprung up like mushrooms, this phenomenon is particularly evident in china. The scale of the small and medium-sized enterprises, whether in the accumulation of many years with the international market competition, occupy a place? Scale for the development of enterprises, how much impact?

For these problems, PHILPS Lumileds Danny Yu affirmed the importance of the size of the company, but also stressed the speed of innovation and determine the application of the target is the top priority of enterprise development. He cited the case of Silicon Valley, although many outstanding international manufacturers in the field of electronic information industry, but Silicon Valley every year still have a good small companies emerge, these small companies with innovative techniques and applications can also get a very good development. Semiconductor lighting industry will be the same. New entrants should span the existing basic research work, seek new development space from technology and application. He believes that the next 5 to 10 years, according to PHILPS will become the industry's main leader, while the new Chinese enterprises will also find a new value chain, and occupy a place in the industry.

CREE Christopher M. James said that for small companies, the scale is very important, because of the commercial operation of the enterprise. But regardless of the size of the customer's attention and innovative ideas are indispensable. In the case of CREE, as the chip maker, customers can make their products more attention to meet the general lighting needs of enterprises; focus on innovation, and apply it to every technology and product details, in order to make it always to provide customers with the best products.

OSRAM clock Jiecong agree with the importance of scale, but he also pointed out that the future market will have a large number of players, there will not be a oligopoly market, and with the spirit of innovation, everyone can find their role in the industrial chain. OSRAM's role is to integrate the core patented technology into innovative ideas, and ultimately produce high-quality products, including lamps.

How do international giants see China's semiconductor lighting market?

Since the Chinese since June 2003 launched an emergency national semiconductor lighting project, through the effective organization and implementation, has formed a relatively complete system of research and development and industrial chain, the development of semiconductor lighting industry become the world's fastest region. 2008 China's semiconductor lighting industry output value of nearly 70 billion yuan. How do international giants view the Chinese market? How to evaluate the development prospects of China's semiconductor lighting industry?

OSRAM bell believes that China has a very large market base, if companies can grasp the market opportunities, and access to the relevant support of the government, etc., will be able to promote the further development of the application. Take time, there will be a very bright future.

CREE Christopher M. James in Chinese has been 10 years of work experience, see China government to continue the semiconductor lighting industry attention and positive guidance, he firmly believes that "the development of China semiconductor lighting industry will be very good, next year, next year, or the next 5 years, will certainly be more thriving, Chinese lighting company will be more do more. ".

For China's semiconductor lighting product quality problems, Christopher M. James believes that the quality of the product is easy to solve. The enterprise can do the testing work according to the relevant data and the technical specifications of the products. Customers will be recognized by the experience of the reliability of the product, the market will be opened, but also to enhance the confidence of enterprises. "As long as you focus on doing the same thing, you can do it well. "

PHILPS Lumileds Danny Yu pointed out that in the global context, the rapid development of the industry, including technological innovation and product diversification. The strength of the alliance to deal with the new problems in the new environment, is the direction of the enterprise should be considered, in China is no exception.

Chinese enterprises how to become the industry leader?

According to the national semiconductor lighting engineering research and development and Industry Alliance statistics, as of the end of 2008, China's total number of semiconductor lighting enterprises has exceeded 3000, in a number of functional lighting field, China has ranked the forefront of the world. However, compared with the international giants, these companies are relatively small scale, the overall competitiveness of the industry is not enough. How to cultivate international brands is a challenge for China's semiconductor lighting industry is currently facing the guests gave their views.

PHILPS Lumileds Danny Yu think, understand the actual needs of customers