International Lighting giant to withdraw from China's LED market is too strong or is about to collapse?

China's role in the world's largest LED production base, its role has become increasingly prominent, while at the same time, competition is becoming increasingly fierce. 2014 Samsung announced the cessation of LED lighting outside Korea, and now GE also announced the withdrawal of the Chinese market. And PHILPS and OSRAM, but also in the round after another round of integration and merger, part of the business sector will be split out and sold to Chinese enterprises. On the one hand, is the business giants continue to integrate and close to the high margin, Chinese market pays more attention to the characteristics of the application side is clearly unable to meet the demand of the giant transformation; on the other hand, with the Chinese local LED companies began to rise, the impact on the formation of giant in the middle and lower reaches. Although the withdrawal of China giant enterprises, have more space for development, but it also reflects the local enterprises excessive attention to the channel competition of research and development and ignore the upstream, stay in a simple product sales stage, and the local enterprises in transition, basically also is transferred from one product to another product a superficial reform. Sales model to upgrade the LED lighting industry now signs of recovery for the lighting industry and perceived pain recently, in an interview with a store executives, his word is very interesting, "lighting products out not in accordance with the sub category, if the dealer stores in the sub category of similar position, they could not live. Because they are rarely have their own characteristics and competitiveness." At present, many lighting manufacturers, businesses emphasize the home experience, however, a single lighting experience can bring much consumer purchasing power, or the industry to consider the proposition. For this type of lighting brand channel brand, the lack of non mass brand influence limitation, originality, or many lighting companies mishap. How to sell products, sell the brand in the first half of 2016, LED lighting many enterprises have achieved relatively good results, lighting stores, how to get out of a market of their own, but still road resistance and long. The raw material prices rising, caused by Domino effect of LED industry? Tracy: price surge is downstream of the lamp manufacturer industry reshuffle Prelude? This year continue to spread the news of price hikes, chip packaging, lighting a lot of people happy, seems to be the price war of the Red Sea whirlpool is going to stop, also seems to LED industry boom is rising. It is understood that this round of price increases is mainly due to rising raw materials and labor costs caused by. But industry insiders said last year, the chip price decline is too large, the price is only too low prices pulled back to normal levels. But for the downstream lighting manufacturers in this round of price increases is both a challenge and an opportunity. The upper layers of price rise, the user of the product of low demand, labor cost rising, lighting manufacturers bear the pressure? Perhaps lost large number of clients; the same? Profits cannot survive in a dilemma, so most manufacturers have not dare raise prices demand. For downstream manufacturers, which will be a prelude to a big reshuffle, or merger integration, or expand the production scale to reduce production costs, or to optimize the technology to push the indirect price of innovative products, or the transformation of the new blue ocean. For the ability to have the strength of this round of reshuffle in the enterprise, it is really an opportunity, because the industry to return to reason, competitors reduced.