Internet era LED lighting companies how to fight for the right to speak?

14 years, smart home heat, millet, Jingdong, Alibaba, Tencent, Baidu and other Internet companies have to seize the commanding heights of smart home, to build their own ecosystem.

14 years, lighting companies began to hold together, a number of LED lighting brand joint marketing.

14 years, with the intense competition in the LED lighting industry, lighting companies have begun a new round of elimination.

From the above list we can see that our lighting industry encountered hitherto unknown crisis, not technology, is not money, but the direction of the Internet era, the future of intelligent lighting lighting enterprises how to walk, how to face lighting enterprises fight for the right to speak?

Industry dilemma: LED overcapacity, price, channel and lack of innovation, lack of core competitiveness

In recent years, LED can be used to describe the development of high-speed, outdoor lighting, LED lighting contributed, but the competition is very fierce, the market gradually stabilized, LED with lower prices, more mature technology and the elimination of incandescent lighting policies, especially Home Furnishing lighting lighting is LED the biggest force point, but also more lighting companies began to enter this field, price fight channels become the shining point of many enterprises, although we feel the rapid development of LED lighting, but due to overcapacity and no more growth points to the lighting business, but feel more sad days, so many enterprises are fleeting, become a monthly star. Quarter star, slowly dim down.

We calm down to think seriously about LED lighting fever trend, that the pig, coal, wine have been involved in this field, hot money after the scars, and a few do very well? There are a few days have been very moist? We can fight price, fight channel, but there are a few can do a certain product or a certain product? There is no lack of product innovation on the core competitiveness, it is to imitate others or others to imitate life, once the market situation does not respond to their own strategies will appear Feng Feng legendary trail.

Internet Era: lighting enterprises Baotuan & crossover

Above we get to the LED lighting especially Home Furnishing lighting competition, this is our internal matter of the industry, but now the smart Home Furnishing outlet is slowly Internet giant blowing up, intelligent lighting as the outlet point, naturally become the key words in 2014 we can also generalize the lighting industry, 2014 is the first year we test the intelligent lighting industry Home Furnishing lighting. At present, part of the lighting business fierce competition heating, but the overall input and output in the home after the establishment can form a benefit is difficult to ensure, for many enterprises, the same product line marketing channels and the lack of consistent innovation platform and strong support, is to hold together and hold together that not much significance! Hope that the alliance can set an example for the lighting industry, so that we have a bright industry spontaneous organization.