Internet to change the LED lighting business marketing model

Abstract: traditional enterprises need to actively respond to the challenges of the Internet, put yourself into local plough, accept the Internet thinking of baptism, or else he was going to be a plow object, what has been brought to the LED lighting industry in this impact? There is a shock that the Internet seems to be a small scale of the Internet, but the impact and capacity are disproportionately enlarged.

Some people say that the Internet is like a plow, the entire industry over again. This seems to make sense. The traditional enterprises need to actively respond to the challenges of the Internet, put yourself into local plough, accept the Internet thinking of baptism, or else he was going to be a plow object, what has been brought to the LED lighting industry in this impact?

There is a shock that the Internet seems to be a small scale of the Internet, but the impact and capacity are disproportionately enlarged. The eleven is a pair of people talked about things in 2013, despite the past, but the figures refresh per hour is still "shocking", an hour break million, Tmall Day Trading Volume 35 billion 19 million, the amazing number of all shows that Internet brings the impact on traditional sales. The Internet has interactive technology, reduce the traditional sales process, so that manufacturers directly to consumers, so that consumers choose. Consumers can choose the product through the Internet directly to the manufacturers orders, manufacturers need to directly deliver goods to consumers through the logistics and distribution system.

Internet to change the LED lighting business marketing model

During the visit, surnamed Chen told reporters he had lighting buyers through the Internet to buy a lamp, no store to see, see the ceiling lamps of a smart dimming operation in the lighting business website, then orders directly to the manufacturer, within three days of the goods have been. Not only that, in terms of the speed of the promotion of enterprises should also have a keen sense of smell. Now most companies have developed a mobile APP client, WeChat two-dimensional code sweep and other ways to promote the product's mobile, so that more people understand.

Home Furnishing lighting company an unnamed company said, started from last year to the promotion of products, the result is well, as long as the customer finger point that you can see the products virtual display, many customers bluntly and the store almost effect display. Payment or change to collect and pay for the mobile Internet is a way of life, is also a kind of consumption, is a kind of industrial model, not only means that the integration brings to the traditional industry rules of destruction, also spawned a large number of new mobile Internet service new mode of payment is one of them. Mobile payment brings to change rapidly, the impact of Guzhen lighting areas to collect and pay mode, gradually hidden.

In the past, companies or businesses were not seen in the case of funds, to achieve trade circulation purposes through the expected check, make production and sales will no longer receive funds lag constraints, normal operation of the industrial chain, the common benefit of several parties, the premise of this process is a party shall be honest and trustworthy, if one party the man, it will have a depth of harm. In recent years, the lighting industry broke a volume of money to "run away" news It is often seen., in learning lessons, many enterprises are "fine", with the help of mobile Internet convenient payment by manufacturers of flat - directly to the merchant, the third party payment or mobile phone payment, instant to account, convenient and to protect their own interests, Why not?? Now, Alipay and WeChat to pay the concept of payment options can emerge in an endless stream.

The Internet model innovation earlier, CEO Lei Jun millet suggestions, to bring the Internet into the national strategy, government should encourage innovation positive thinking using the Internet, promote the transformation of traditional industries, to achieve business model innovation. In recent years, with the development of Internet and new technology, the lighting industry has quietly changed the form of investment.