Interpretation of PHILPS business model: the number of hours to sell, do not sell light bulbs

Holland's largest airport in the light bulb, not to buy, but rent with PHILPS. Has implemented the number of times to sell lighting, do not sell light bulbs for up to five years of PHILPS, rewrite the business model, to extend the life of the lamp, save a large amount of raw material costs, but also to reduce energy consumption and carbon.

A drive in the south of Holland capital Amsterdam two hours of OGA (Eindhoven), Finland is Holland's largest enterprise PHILPS group, one of the most important research centers and medical equipment manufacturing center.

The most special thing about this factory is that there is a unique medical equipment production line.

Looking into the plant, and the general production line not what different, a Taiwan and Taiwan like huge doughnuts, unfinished tomoscanner, MRI machine, neatly arranged in the production line. Each machine is full of electronic components, like a large computer.

The special feature of this line is that the production process is completely reversed. The starting point is an old medical equipment, after the dismantling of the factory step by step, and then re assembled, just like the tape back, and then look again.

It turned out that this is the world's four Refurbished Medical Equipment Remanufacturing Center (Refurbishment Center), which is PHILPS second-hand medical equipment trading business background.

The value of the same batch of raw materials doubled

The sale of second-hand medical equipment, so that PHILPS can not add new raw materials, the premise can create more economic value, the practice of circular economy and raw materials continue to invest decoupling growth model.

Tomography, magnetic resonance imaging, X and other large medical equipment, complex structure, containing a large number of expensive components, the general life of about nine to eleven years.

As the second-hand car trading, when the medical institutions to replace old machines, PHILPS to buy them back to the center for the renovation of old equipment, dismantling, carefully clean all parts, can replace aging parts, installation of new software, re assembly, with 80% new price, and then sold to new customers.

"Has the advantages of simple structure, about two weeks to complete the renovation, a large complex of two months, PHILPS healthcare system renovation operations director Degren (Pietvan Diggelen) said," every year on average one hundred and sixty renovation. "

Through the renovation of remanufacturing, medical equipment and components in PHILPS's own industrial chain in the continuous cycle, not only reduce the consumption of raw materials and waste, "is equal to the same batch of raw materials, can create more than two times the value of expanding PHILPS's market," says Dai Glen.

In fact, as early as in 1990, PHILPS began to engage in the sale of second-hand medical equipment business, more than three years ago to develop a set of more innovative than the sale of services, do not sell equipment business model.

Four years ago, Georgia Regents medical center in the United States to find PHILPS, seeking to solve the limited budget manpower, the organization of the operation of the rigid, but also the need to manage large medical equipment.

After more than a year of discussion, the two sides jointly launched in 13 years called Alliance (Strategic Managed Services) one-stop medical service solutions.

PHILPS and the medical center signed a fifteen year, $three hundred million contract, provided by PHILPS all hardware equipment and consultants, maintenance and other full-service hospital, as long as the monthly pay service fees can be, do not have to buy equipment.

In other words, ownership of all medical equipment, management and maintenance responsibilities, all on PHILPS, and additional professional services.

"The hospital needs, in fact is to provide high-quality and efficient medical services, rather than those devices," PHILPS recycling economy project manager Raubci M (MarkusLaubscher) said, "medical technology things, will give PHILPS. "

Laoboqier explained, in large scale hospital management, a huge number of expensive medical equipment, is of considerable human and financial burden.

To pay a fixed monthly fee, not only for financial stability, but also eliminates the need to manage the trouble, can always get the latest medical science and technology. Implementation of a year and a half, PHILPS on behalf of the medical center to save $seven million purchase costs.

This product as a service "concept, PHILPS lighting business, in 2011 launched the" sell, sell when the lighting bulb number "innovative service" PayperLux ", and has been applied in the Schiphol airport in Holland.

PHILPS and Schiphol airport signed a fifteen year "lighting service solutions by PHILPS in accordance with the contract, the airport needs, designed three thousand and seven hundred LED lamps and lighting equipment.

Durable consumer goods is more favorable for enterprises

PHILPS retains the ownership of the lighting equipment, all the management and maintenance of the contract period, the airport only need to pay a fixed monthly service fee.

PHILPS through the network monitoring device, lighting equipment at operation and electricity situation, immediately sent a fault repair, maintain the best energy efficiency, the replacement of lamps directly from PHILPS recycling.

PHILPS per Lux, a pioneer in the design of the European recycling economy, Rau Raul (Thomas), said, "when the ownership of the product back to the manufacturers, a lot of behavior will follow the change. "

Raul explained that, first of all, because the monthly charge of a fixed fee, PHILPS will hope that during the contract,