Interpretation of the development status and future trends of domestic LED lighting (two)

In recent days, all over the country have come to light the test failed news, Chen Yansheng called for strict compliance with the standards of production of products, the relevant government departments should strengthen market supervision. In addition, he also pointed out that the future government will be weakened, the market will lead the development of the industry. Innovation awareness and brand awareness is a lack of Chinese enterprises and foreign enterprises is more, "I hope to have the strength of the dream of Chinese enterprises to strengthen technological innovation, and strive to play their own brand in the international market. Chen Yansheng said.

On the lighting industry status and development trend of this theme, Dou Linping also expressed their views. 2014, although the output value of LED lighting products showed rapid growth trend, the conservative estimate of the growth rate can reach more than 50%, but it is the decline in the cost of traditional lighting. Most people in the industry have the same feeling: LED lighting macro level data is very bright, but the micro level is not optimistic, so that most companies even feel that this year's business is not as good as last year. Dou Linping believes that a large number of enterprises, overcapacity is the main reason for this situation. However, in the context of energy saving and emission reduction in the next 3-5 years will be short-term focus, so will remain the trend.

From the perspective of the distribution of enterprises, although the overall number of enterprises increased significantly, a slight increase in the size of enterprises, but Guangdong, Zhejiang, Jiangsu, Shanghai, four provinces and cities are still the main producing areas. It is worth noting that, LED lighting products exports continue to maintain rapid growth, is expected this year, LED lighting products export growth compared with last year will reach 100% growth. Bright data will attract more investors or companies to enter, will further intensify competition. In addition, the long life of LED lighting products, making the future of the lighting cycle of the extension, from this point of view, the next 3-5 years, the market demand will decline.

In order to solve the above problems, Dou Linping suggested that LED lighting companies should have innovative thinking, including products, production, management, channel construction, marketing model, and so on have to be innovative, and enhance service awareness. Cooperation, outsourcing is another focus of enterprises, enterprises should determine their flagship products according to their own resources and conditions, and other related enterprises to intensify cooperation with OEM and ODM form of products, professional, meticulous and distinctive. Dou Linping also put forward the concept of "beyond lighting", medical, agriculture, atmosphere and emotional adjustment, with the environment, can be realized through the control of information, statistics, data acquisition, visible light communication etc. the future can also be achieved through the LED lighting as a carrier, the LED lighting have fashion, beyond the lighting function. In order to avoid the LED long life to bring obstacles to the development of industry.