Interpretation of the era of LED lighting products

Introduction: the last century before 80s, there is no so-called China market marketing, China market truly entered the era of marketing should be from the beginning of the last century in 80s and 90s, and the lighting industry marketing began again ten years later, in 2000 was officially opened by the industry and attention, therefore, before the turn of the century can only be said to be before the LED era lighting, also known as the era of products.

Marketing director is the key position, lighting enterprises recently, hot words marketing director of this industry also reached a hitherto unknown heat, lighting marketing by innumerable people attention and discussion in the industry, then, LED lighting marketing is how to develop, and achieve the focus position now? With this issue, the reporter interviewed the industry veteran marketing Chen Jun.

China lighting industry from product, price, channel and promotion based marketing 1 era, to enter the target market, product differentiation, brand positioning and wide spread based marketing 2 era, and then entered the "customized products, humanized design, interactive communication and personalized satisfaction based marketing 3 times, only a short period of ten years of time, have to say is an all LED lighting people to be proud of.

Interpretation of the era of LED lighting products

Marketing in 80s before the product is king era on a century ago, the market China indifferent marketing, China market truly entered the era of marketing should be from the beginning of the last century in 80s and 90s, and the lighting industry marketing began again ten years later, from 2000 until the official opening and the industry's attention, therefore, can only be said to be before the turn of the century ago the era of LED lighting, also known as the era of products.

Several decades ago, the lighting industry started, the market economy in Chinese to establish his position soon, all the resources are lack, so after the product is produced all the worries about the market, LED lighting industry especially the lights are lighting industry is no exception. At that time, the name of the lighting is not clear, many places are still known as lamps, but the concept of product design and production has emerged. Because the product is in short supply, the lighting industry has also won a golden period of development.

Later, with the influx of a large number of producers, LED lighting industry production capacity has been greatly improved, the industrial scale is also expanding, but compared with the huge Chinese market and gradually open the world market remain in short supply situation. At the same time, because of new materials, new technology, new design of the continuous application of lighting products, the continuous emergence of new changes, attracted a large number of consumers in the pursuit of fashion, so that the LED lighting industry sales very gratifying achievements.