Interpretation of the independent brand of LED lighting foundry enterprises (two)

In the LED industry, the initial mode of OEM based OEM, the traditional lighting companies were initially used to OEM mode cut into the LED lighting field, which provides more opportunities for the development of OEM. Chen Xinhua told reporters, before setting up the independent lighting brand before is started from the OEM ballast, then with the growing scale, the industry began to help some well-known brand OEM production, the main products are OEM light source, such as LED downlight, bulb lamp and ceiling lamp etc.. Chen Xinhua said, usually do OEM enterprises although the strength of the construction of the channel, but in the early stages of production is not enough, they have to go out to find manufacturers OEM production, that is, in fact, OEM requirements is the output. In addition, according to the author of the survey, usually do OEM products category as well as the overall LED home lighting, LED providers.

With the increasing strength of the development of enterprises, brand influence gradually expanded, in the process of doing OEM requirements will become more and more stringent, OEM model has begun to change from OEM to ODM. Chen Xinhua told the author, before doing OEM, OEM manufacturers are to include the production equipment, production of raw materials, and now some of the brand is commissioned to participate in the production chain links. As a business enterprise marketing director LED according to the author revealed that the enterprise has the orientation of high school low three different grades of LED lighting products, hope to enter the market of different positioning of the product in all aspects; but because the enterprise itself is not high-end technology products manufacturing capacity, so the company will entrust with strong technical ability the OEM manufacturers for high-end positioning LED commercial lighting products, at the same time the company will participate in the process of product design, product development and OEM manufacturers. The other OEM enterprises according to the author revealed that the enterprises looking for OEM manufacturers, will consider the OEM manufacturers, on the one hand is to yield up, factory production capacity must keep up with; on the other hand is the regulatory control of product quality, quality assurance. After all, the product advertised its own brand name, because if the product problems, resulting in the impact of the brand is the brand side to bear all the consequences, so the production capacity of the factory to meet the requirements of the technology.

OEM enterprise transformation independent brand development

The operational experience with strong financial strength and strong brand influence, advanced technology development and rich market as brand enterprises, through OEM to integrate the product advantages, in a short period of time to maximize productivity and product diversification.

The OEM can help brand manufacturers to achieve win-win cooperation, the brand, technology and cost control, the advantages of cheap labor combined. Today, talk about the era of cost control, labor costs, management costs, product packaging costs are considered in the manufacturing sector factors, but the cost is not obvious for OEM manufacturers. Chen Xinhua said that the foundry cost pressure does not own brand, OEM manufacturers for order and stability, when purchasing raw materials will have the advantage, so in the raw material cost of the entire production will not be too high; however, for the independent brand manufacturers, regardless of whether the order is reduced, but the cost of raw materials or so high.

OEM manufacturers for other brands, the brand can be entrusted with the brand influence the product brand packaging sold, and can gain efficient interests; and the harvest is just part of the OEM OEM side meager profits, it is difficult to support the long-term development of the manufacturers, only the "self-reliance", in order to better development direction. Such as in the LED industry, there are some small scale, the popularity is not high, but it is the industry's well-known brands OEM manufacturers. These factories received the famous brand production orders for production, while these OEM manufacturers also created their own brands, while other brands OEM, while also carrying out the development of independent brands. Like the world's most influential foundry Foxconn, the best thing is mass production, labor costs and material cost control, and now began to transition, take the road of independent brands and the use of mechanized production.