Into the LCD TV war Woori Telecom heart full

LCD TV price competition increasingly intense. For example, AEON launched 100 thousand yen 32 inch TV, low price products continue to appear (see the report). Flat panel TV with image processing LSI vendors also issued a selling point for the short term can be put into production of low-cost LCD TV reference design, the price war is not expected in the short term will not end. Is this fierce competition situation, Japan youlidian (UNIDEN) plans to enter the LCD TV market in October 2005, in the Japanese domestic market on the 32 inch to 20 inch LCD tv. In the fierce competition in the Japanese market, Uniden how much odds? The day before the reporter interviewed the Uniden senior executive director Sakahashi Takashio.

- what are the reasons for the LCD TV market?

Sakahashi Takashio: Uniden strengths is the cordless phone, voice equipment. At the same time also accumulated some IP (Internet Protocol) related communication technology. However, in the context of the era of digital home appliances will be connected through the home network, we do not have video and audio technology. Therefore, we intend to challenge this technology from now on, in order to meet the arrival of the era of network appliances lay a good foundation. Although it is a challenge, can not just grab a digital home appliances on the horse. Then, in the family essential, has the stable market the product, is the television.

The LCD TV market low price have been developed, Uniden advantage?

Sakahashi Takashio: first, the quality and quality. It can be said without humility, to achieve the same level of first-class manufacturers of products equal. Key parts and components are not the company's own development, such as the LCD panel by the Taiwan CMO Mei (CMO, Chi Optoelectronics Corp) production, image processing LSI by a well-known domestic manufacturers. However, the company to maximize the performance of various parts. We will give people a surprise, such as the unique technology of well-known manufacturers in Japan, so that the cost of a huge development can not be used to show the image of the past". Our technology can prevent the emergence of white spots and dark spots, accurately grasp the perfect reproduction of the skin color, such as the basic principles of graphic display. Although the program is only sold on the Internet, but we do not want to produce some in the home appliance store with the major electronics manufacturers of flat-panel TVs together will be inferior to the product.

- what part of your development?

Sakahashi Takashio: LCD panel, image processing LSI, HDMI (high-precision multimedia interface) with LSI and other electronic components are basically purchased from other companies. However, the printed circuit board is its own design, image processing and user interface, LCD TV is crucial to the development of their own software. Design and development in Tokyo, mold production, body molding, painting, TV assembly and other processes completed in Shenzhen, china.

Can survive in the fierce competition?

Sakahashi Takashio: the so-called low price as a selling point of the emerging manufacturers of products is the picture of the different. These products can also see a lot of flaw in image processing. There are a large number of parameters in image processing, and technicians need to explore the relationship among the parameters on the basis of experience. Our production of television on the graphics display a lot of hard work.

Of course, specializing in the production of CRT's well-known domestic manufacturers in the field of graphic display has a wealth of experience. However, we have the development of the system and commodity planning, but there is no well-known manufacturers. The development of the system, the developer is only a large manufacturer of 1/10 ~ 1/15, the team is able to make rapid decisions. If we start from scratch, it will take about a year and a half to produce a TV set, and we can do it in a year. It is actually quite difficult for a large manufacturer to make a television, and it has to be deployed by various departments.

In addition, in terms of commodity planning, the pursuit of high value-added manufacturers in any case to pursue high performance, high quality complex is very serious. But on the high quality, if the quality of the user can not see how much difference between the degree of improvement in the amount of investment and the picture quality will be far from proportional. Therefore, our goal is not to pursue the highest performance, but from the pursuit of the number of users, lay a good foundation. Performance is limited to meet the requirements of the HDMI interface, such as the minimum requirements of the user, thus achieving an acceptable price. I think this is not the big manufacturers can not do.