Cheap mobile phones will bring a surprise to the global mobile phone electronic components business

Mobile phone industry organization is launching a mobile phone application promotion activities: ultra low-cost mobile phone to consumers in developing countries. The world's largest manufacturers of electronic parts and components manufacturers are expected to get unexpected surprises.

Industry organization GSM (GSM Association) Association launched the "emerging market mobile phone promotion activities, ready to put the 6 million developing countries cost less than $40 cheap mobile phone. Industry analysts believe that the U.S. chip maker TI (Texas Instruments Inc.) and Taiwan electronic components manufacturer (Compal Communications) and other Link Communications Inc Warburg manufacturers can benefit from the promotion of mobile phone application to stock tide, because of this mobile phone by TI and other manufacturers Compal communications components.

Sopit strategic planning department director GSM Association (Ben Soppitt) said that those who have never played the 4 billion mobile phone consumers tend to be ignored. GSM is the abbreviation of the global mobile communication system, and it is also the main technical standard of most countries in Europe and asia.

Motorola (Motorola) has been to India and other countries launched a cheap mobile phone sells for about $46. Cheap mobile phones may be expensive in other countries because of tax rates and distribution costs.

This event will not only for those who become consumers of mobile phone users is expected to bring the gospel, will also boost the relevant business profits. It is expected that the promotion of cheap mobile phones will significantly enhance the mobile phone sales in India, Bangladesh, Indonesia, Philippines and other populous countries.

In addition to Motorola and other mobile phone manufacturers in the mobile phone to see cheap opportunities, have also increased the degree of attention to the low-end market. Many analysts believe that because mobile phone sales growth is now mainly from poorer countries, these mobile phone manufacturers in addition to seize the low-end market, there is no better choice.

Analysts think that the electronic production of semiconductor, plastic casing, liquid crystal display and other high-tech components and some of the country's mobile service provider will see a significant increase in the income. The Lehman brothers (Lehman Brothers Holdings Inc.) said in a report last month, low cost mobile phone promotion tide should treasure Zhenhua communication, Ludian high technology company (Taiwan Green Point), China Techfaith Wireless Communication Technology Ltd (China Techfaith Wireless Communication Technology (Compeq), Huatong computer Manufacturing) the performance of other companies. Warburg communications for mobile phone manufacturers mobile phone OEM assembly; green high-tech company China Techfaith Wireless Communication Technology Ltd is the mobile phone body; design; China computer circuit board production. Motorola, NOKIA (Nokia), Samsung Electronics (Samsung) and other mobile phone giant procurement of spare parts from these companies or outsource production to these companies.

Effect of but to open up the low-end mobile phone market of mobile phone manufacturers performance is not so clear. Cheap mobile phones can increase sales revenue, but may also reduce the average profit margin of mobile phone sales. Analysis Akuz, an analyst at Current, a market research firm, said that handset makers are concerned that the low-end market is bound to lose some of the lucrative profits from the high-end market, Akyuz (Brad).

Lehman Brothers that in many poorer countries, mobile phone prices down to $20, equivalent to the affordability of consumers increased by 43%. In other words, if a mobile phone is priced from $50 to $30, the original consumer need to use 1.4 months of income to afford the mobile phone, but now only 1 months of income can buy.

Akuzi said that although some developing countries of the mobile phone price is only $50, or $60, but the overall average price of global mobile phone is about $-140 $130. In Europe and the United States, the lower the price of mobile phones, many consumers can even have free mobile phones, because mobile operators tend to provide subsidies for consumers. However, these mobile phone users in terms of payment of service fees will be no small cost or to cancel the service to pay high fees.

Lehman Brothers is expected, with low-cost mobile phone promotion activities, many Asian countries in this year's mobile phone sales will grow. Lehman brothers now believe that Asia's mobile phone sales this year will reach 279 million, higher than the previous forecast of 271 million of the top 3%. IDC, the market research firm, said last month that large shipments of cheap mobile phones earlier this year led to a 16% increase in mobile phone shipments in the global market in the second quarter, compared with the same period last year. Merrill Lynch (MerrillLynch & Co.) analyst Simon Woo said in a report last week, Samsung's mobile phone shipments growth has declined recently, which is not involved in the low-end market, Samsung Electronics has a certain relationship.

In February this year, at the price of $40 for the following mobile phone in the GSM Association for the first time in bidding, Motorola became the winner. This batch of mobile phones have been delivered this spring. Thanks to the continuous improvement of chip technology, Motorola's production costs have been reduced, and now there are more features can be focused on a chip. Motorola said that next year will launch a price of less than $30 phone, GSM Association will be held in the fall of the second round of bidding.

Since June, Infineon Technologies AG (Infineon Technologies), Royal PHILPS electronics Limited by Share Ltd (Philips Electronics) have announced the launch of a new low cost component for ultra low-cost mobile phone. The two companies said they provided chipset and its