Investigation on the status quo of Xi'an lamps Market

Content abstract:

Sitting and overlooking the world, Xi'an, the ancient Silk Road starting point, the thirteen dynasties of the ancient capital, one of the leading cities in the development of the western region, has always been a strategic enterprise can not be easily ignored. 30 years of reform and opening up, opening up the east across the old loess land, to the city into the infinite vitality and brilliant, has brought the economic construction of Xi'an comprehensive level of western leading brilliant performance, lighting stores as the Dongfeng shares continue to emerge, prosperity.

Go south VS North

At present, the lighting industry has become the new lighting industry in a strong independence, with the acceleration of lamp production and circulation modernization, Xi'an lighting market has officially entered the initial stage, and showed rapid development momentum. Lighting market cake so great temptation index in the current absolutely second, and the business opportunities which can be imagined.

Because of this, the lamp enterprises are increasing R & D efforts, atcapacity, strong market development, comprehensive domestic enterprises have focused on the field of lamps, industry related companies (such as furniture, cabinets, flooring, building and decoration engineering company, etc.) one in the lighting industry, has greatly promoted the rapid the development of light industry.

As the most representative city in Northwest China, after nearly more than and 10 years of development, Xi'an lamp market has become the most representative of Shaanxi, whether it is the scale of the dealer or the market structure. However, here, there are only a handful of professional lighting stores two or three, but with the home building "gregarious" the number of lighting stores is much larger than the number of professional stores in the store. According to the reporter, including lighting or lighting district area Home Furnishing building materials market in Xi'an has more than and 10, scattered over a large area from the south to the north of the city, each with several to hundreds of different lighting outlets in the designated areas, or in a mixed with other Home Furnishing outlets, at first glance can be seen everywhere. Little size, go to the South or North also tested?.

Brand gathered VS product accumulation

Despite the scattered market distribution, in Xi'an, leading the healthy development of the lighting industry, the backbone of the brand is still exciting. On the market, many businesses already blend with the brand, regardless of you and me, brand business agent well-known brands, well-known brands have also contributed to the success of the business, such as in Xi'an, speaking of FSL, you can immediately think of the Wu Army General agent.

In the past two years, the marketing channel has become the trend of the lighting industry. A pie, three, South Korean modern commercial lighting brand stores quietly, Xi'an lighting market a strong momentum of monopoly shop wind. According to the survey, the current commercial lighting brands on the market in Xi'an amounted to hundreds, including NVC, Jia Mei, good product brand is in bloom everywhere, almost all over the city around.

Therefore, now talking about lighting brands, many consumers can report more than and 10, but if you say who is the most upscale, consumers are still at a loss. Many consumers tend to buy cheap products. Many consumers have revealed the idea, anyway, in a market, the quality should be similar to the price difference so much, why not buy cheap. The rapid growth of the lighting industry, providing consumers with more choice, but for brand lamps and related knowledge of the industry, but not to teach consumers, consumers are only good friends or directly with their own hobbies and look through the lighting color, style or family decoration, and decisions and obvious price little difference, is directed to a brand to go.

Sales VS marketing

Xi'an to the northwest region "bridgehead" of the city's honor and was regarded as the northwest of China's economic lever City, the same lighting industry is no exception. In particular, in accordance with the spirit of the national plan in 12th Five-Year, by the year 2020, Xi'an will be built into an international metropolis, will become the country's largest inland open city transit stations, etc.. Along with the development planning of Xi'an city economy itself, since the Xi'an city and Xianyang city from a city economic integration, Xi'an city all Home Furnishing building materials, ceramic sanitary ware, lamps lighting wholesale and sales market was relocated to the city sanhuan. As a result, it has laid a good foundation for the development of Xi'an's economy and the economic development of the whole northwest region. Comprehensive factors, the economic impact of Xi'an to promote the rapid development of the economy in the northwest region is no exaggeration.

At present, Shaanxi lamps market has just entered the initial stage. On the one hand, as a business enterprise is concerned, the lack of brand awareness of lighting consumption; on the other hand, the performance of the lamp market is not mature and non-standard. Many people in the industry believe that the threshold is now selling lamps is not high, some businesses just think profitable come in, do not consider doing long-term business. This will only disrupt the market. Such as, in order to win on price, some unscrupulous businessmen shoddy, especially some middle and low level of lighting products, because consumers can not see the lights inside the material, so it is easy to be business loophole.

Therefore, the basic form of Xi'an lighting market sales hit the world situation, the marketing activities are very rare in the market, brand building, cultural formation and unity is no clear consciousness, to improve the far-reaching.

The prosperity of the market, relying on the natural growth created a number of expensive lighting sales settlement, but the lack of norms and ideas, can only make the market hovering in the small scale high-end or low-end overall lighting stores, warlords who can first awakening, western development led lighting industry, which stores the grade scale on the whole, will be unexpected success.

Tags: Shenzhen lighting design Shenzhen lighting lighting engineering

Source: world lighting times

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