Investigation report on Shaanxi lighting market and dealers

It is understood that a total of more than and 20 Lighting City in Shaanxi, located in Xi'an, Yulin, Baoji, Weinan, Xianyang, Yanan. Which Xi'an city has the largest number of city lighting, in this investigation, investigators visited the Xi'an Xi'an City, Guangdong Hong Kong, Xi'an city lighting lighting wholesale Xianshun square, with Thailand Lamps City, Daming Palace, Daming Palace rosewood diamond shop Home Furnishing Plaza Lighting City, on-the-spot inspection of Shaanxi lighting dealers living situation.

Survey data analysis

Market situation analysis

The market downturn this year, according to the survey, many businesses in Shaanxi that Shaanxi market saturation, peer competition, homogenization of products flooding and the overall economic environment is not optimistic, reducing the real estate policy is not good, the building materials market is shrinking, the source, the oversupply accounted for the most, at the same time, the whole store facilities to keep up with consumer demand the impact of Internet, electricity supplier channels, serious market competition intensifies the diversion channel.

Store situation analysis

According to the survey found in Xi'an, Shaanxi, Yulin and other municipal lighting city location, perfect facilities, large scale and concentrated, but the two level differentiation serious, there are a large number of existing market over saturation, which undoubtedly exacerbated the competition.

Appeal analysis

The investigation personnel of Shaanxi merchants were investigated in the market competition pattern of the appeal, of which 35% merchant manufacturers need to give financial subsidies and advertising support, store decoration, personnel training and other support; merchant stores unified management specification 30%, provide perfect supporting facilities, and reduce the rent; in addition, 25% want the government to introduce market the positive policy, effectively stimulate the sluggish economy market; 10% with prospective cross-border baotuan.

Investigate the situation of manufacturers

Xi'an: mature market competition

Xi'an, Guangdong, Hong Kong and Taiwan Lighting City: actively seek new ideas, integration of resources to refine the direction of development

One of the earliest Lighting City Xi'an, Xi'an Guangdong, Hong Kong and Taiwan Lighting City opened in 1999, the business area of 100000m2, more than and 180 settled merchants, attract a large number of well-known brands including NVC, OPPLE, Mitsuo Aurora lighting, PHILPS lighting.

Xi'an Guangdong Hong Kong Lighting City 2000 fledgling stage shops had been full, the layout of the market also changes along with the changes in the industry structure, Yanta District of Xi'an Guangdong Hong Kong City Lighting and light lighting city to survive in the fierce competition to become the two major highlights of the ancient capital of Xi'an.

Xi'an city is located in Guangdong, Hong Kong and Taiwan lighting Yanta District Culture and tourism geography has both advantages and disadvantages, the advantage lies in the cultural area surrounding the popular traffic to Xi'an Guangdong Hong Kong Lighting City, but because of the high culture area of municipal projects and gold value expansion difficulties increased to a certain extent. This year, metro line three opened to the big wild goose pagoda station here, next year, the line opened the municipal engineering project in Xi'an, Guangdong, Hong Kong, Hong Kong and Taiwan will undoubtedly enhance the geographical advantages of urban transport.

Xi'an Xian Shun lighting wholesale Plaza: support dealers winter, investment ideas clear

Xi Dayu, manager of the city manager of the city along the way, due to the low threshold of the lighting industry, market saturation intensified competition. According to the overall market environment due to poor business without problems, at present, the number of domestic lighting brand very much, brand competition, this competition has penetrated into dealers and lighting city level, business reshuffle process intensified, coupled with Xi'an professional lighting stores nearly more than ten, the competition is very serious.

To reduce the same category of products too many brands exist competing situation, "Xianshun Lighting City Investment Manager pointed out that this is the seat Daewoo Xianshun Lighting City investment ideas, in order to suppress the same brand price drop phenomenon, Xianshun Lighting City strictly, in addition to the investment, Xianshun Lighting City on the floor the distribution and categories of professional division, a layer of the main Home Furnishing lighting; main two storey commercial lighting, professional products to increase market share.

The city's strategic positioning is clear, committed to creating a unique lighting wholesale Plaza in Shaanxi, the implementation of unified management, unified promotion, unified service and other advanced management system. In solving the problem how to explore business selling items, Xianshun Lighting City identify the market demand, to meet the needs of commercial property management, through the commercial function combination of good planning, the maximum attraction operator stationed in business target.

With Thai lighting lamps wholesale base: to light people's heart, to help businesses out of the swamp industry

With Thai lighting lamps wholesale base covers an area of 100 thousand square meters, settled in the business has exceeded the number of FSL, wood chips, hundreds of millions of light and other excellent dealers to absorb. Cao Manying, head of the wholesale base of lighting and lighting, said that in the current downturn in the industry, with the Thai Industrial Company recently launched a series of activities in the market channels and brand building.

Zhang Hua, general manager of the Thai lighting lamps wholesale base, said, with the Thai lighting wholesale base in the case of the market downturn is still maintained the phenomenon of empty shop rate, showing full shop, looking for shop situation. In the four anniversary of the innovation of the traditional means of marketing, in the love donation activities to show a responsible, have a conscience corporate image. With Thai lighting wholesale base to help businesses rationalize business ideas, put forward to deal with the rapidly changing market, out of the industry plagued by effective