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Reject tofu products! LED universal price is not the only way out

With the rapid development of white LED technology, the application of LED lighting has gradually changed from "lighting engineering auxiliary lighting" to "indoor commercial lighting" and "household lighting". Nevertheless, but LED lamps to be widely accepted by the market, but also need to go through a period of price competition. The vicious price competition, but many people have ignored the quality of LED lighting products.

At present, many enterprises in order to occupy the LED lighting market early, expand product shipments, and not in the guaranteed cost is reduced while the quality of products, but the product design optimization, optimization and optimization ", the most basic requirements regardless of the reliability of LED products. Not the cheapest, only cheaper, they sacrifice the quality of products, shorten the product life, to create a LED bean curd products.

This irresponsible behavior of consumers, the whole market is hateful, for the enterprise is more sad. Such enterprises may make a lot of money in the early stages of development, but in the long run, depending on the product to be based, not only can not establish their own brands, but will become synonymous with inferior products. LED lamps to be widely used in all walks of life, to become a real energy-saving products, in addition to price cuts, but also to ensure their quality, otherwise it will lose the existence and development of LED lamps.

That LED lamps should not reduce costs? Certainly not! Any consumer goods to long-term steady development, cost reduction is necessary, it is inevitable. However, the price of LED lamps should be within a reasonable range, to comply with the law of development, we can not sacrifice the quality of products in order to reduce costs.

A lot of people have such a misunderstanding, that the traditional fluorescent lamps and LED lamps are now known as "energy-saving lamps", then the price of LED lamps should be like fluorescent lamps. This understanding is one-sided and unreasonable, we should be more aware of the life cycle of the two products and compare their price and value. Take the example of a traditional fluorescent lamp instead of an incandescent lamp, a fluorescent lamp is definitely a much more advanced light source than an incandescent lamp. Lighting fluorescent lamp with high luminous flux, longer life and better, but the price of fluorescent lamp and not with the progress of manufacture technology and to the level of the incandescent lamp, rather than incandescent lamp prices several times higher, but now the fluorescent lamp has been widely accepted by the market. Similarly, LED lamps as a new generation of more advanced than fluorescent light source, will also follow the development of the law.

In fact, with the LED packaging technology, drive technology, heat preservation technology and other aspects of continuous improvement and improvement, at present, the price of LED lighting has been greatly reduced. But it is still not possible to reduce the price to the price of a traditional energy-saving lamp.

In addition, different times have different consumption concept. Now the main domestic consumer groups are constantly changing, the level of consumption and consumer attitudes are changing, they are more willing to choose the technology and price higher content of the product, rather than the price for the choice of leading products. As iPhone mobile phone is very expensive, but sell very fire; before the cottage phone staged a short madness, but now has gone to the end. Thus, the ability to survive, often quality, cost-effective products and brands. With the development of the market, the price is no longer the only factor to determine the sales of products.

So, LED lighting products should be developed in order to be widely accepted? This problem requires enterprises and consumers to think and work together. Enterprises in the research and development of products, to be aware of the needs and minds of consumers. Consumers must also be more rational, more objective choice of product consumption, more accurate feedback to the enterprise. Enterprises to adjust the product according to consumer feedback information, the development of cost-effective products.

For more information about LED, please click on China LED network or pay attention to WeChat public account (cnledw2013).

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