"Joe" lighting mobile Internet need to break five points (two)

Three, pay attention to product design.

If the design of the product can make people scream like iPhone, it is easy to spread. With the development of OLED technology, lighting products will not only stay in the lighting function, instead of the role of creative home and decoration. In this case, companies must understand the line selling products, not necessarily hot on the network, because the face of different audiences, their consumption patterns are not the same, so the design of the product is particularly important.

Four, change the traditional marketing concept, grasp the new mobile marketing technology.

National favorable policies to stimulate the rapid development of the LED industry, many in the past only to do research, foundry enterprises to look into the LED lighting market, for a time, the price war brand war smoke billowing. LED lighting as a new industry, the traditional marketing business model has lost competitiveness, the new "micro marketing" has become many enterprises to marketing, promotion and marketing costs in addition to saving time, are more likely to attract the attention of young consumers. From the enterprise decision-making layer to the executive level, we need to re recognize the interests of mobile Internet and LED lighting industry association.

Five, LED lighting companies need to enhance the overall strength.

China is the largest market for future LED lighting applications, but also the future development of LED is bound to be the upstream downstream applications driven technology. Therefore, rather than wait for the market to be carved up, many LED lighting companies chose to take the initiative in 2014 to promote their products, in order to be able to occupy a place in this vast land. At the same time, lighting enterprises should know how to combine the advantages of complementary resources.

Some experts pointed out that the next two years China economy is at the adjustment stage, demand and development is not variable, after adjustment and integration, the market economy will be gradually improved, this is a great opportunity for the LED lighting industry.

With the maturity of LED technology and products, the advantages of environmental protection and energy saving will be gradually recognized by the society, especially the LED brand, which insists on the original products, will be more and more supported by the consumers. Visible, living in the era of mobile Internet lighting companies look forward to the future!