Konka Group in the first half of flat sales growth of 6 into the sale of 240 thousand units

Recently, reporters from the Konka multimedia marketing department was informed that in the tablet Market in the first half of the battle, Konka achieved good results, the first half of the sales of flat-panel TVs 240 thousand units, compared with the same period last year, sales grew 584%, sales rose 410%, has exceeded last year's total sales.

In the face of gratifying sales situation, Konka Group recently announced: the second half of the year, Konka continued "VAL? UE" (value) marketing strategy, from August onwards, Konka new products "beauty" series of market volume, the product series has a number of the latest technology, with perfect quality as the core, directly regulating the backlight through circuit design specifically, and display brightness and contrast adjustment match, the user can adjust the brightness according to the environment of heart, to ensure the best visual effects, and effectively reduce the backlight lamp power, to achieve energy saving and environmental protection, prolong the service life of Bei Guangyuan. The "beauty" series contains a series of flat from 27 inches to 47 inches all the mainstream models, including some extended CRT TV products.

This year, flat-panel TV manufacturers apparently pay more attention to the coordinated development of market sales and profitability. Konka multimedia marketing division general manager Ye Tao believes that the development of flat-panel TVs should be based on earnings, which is the basis for the survival and development of enterprises. Konka tablet through the implementation of the value of marketing strategy, to establish a competitive advantage, and ultimately achieve the coordinated development of scale and profit.

The marketing value of Konka includes 5 contents: the popular fashion style (Vendible Design), attractive prices (At? - tractive Price), the leading product technology advantage (Leading Technology And Function), customer satisfaction service (User Satisfied Service), entertainment experience (En Juan tertaining Experience?). The combination of these 5 English words, constitute the English word "VALUE", that is "value"".

Ye Tao said: these 5 aspects is the core value of Konka tablet to consumers, we will firmly adhere to the competitive advantage of these 5 core values, the value of the center to build Konka tablet."