Konka consolidate LED market leading position

Following a successful build "Asia's first screen" Morgan building "giant LED-display.cnLEDw.com/ >LED display, the video service in the forefront of Olympic Games, the two giant LED screen Konka Beijing Tianlong source Resort and Beijing Happy Valley building will be in June this year to complete. Insiders predict that with the domestic tourism and entertainment industry demand for large display devices soared, LED business will become a strong support for the promotion of Konka Group performance growth. According to deputy general manager of Konka video company Xiang Jianyong introduced the Konka Tianlong source resort to build 3 block LED screen a total area of more than 450 square meters, the project structure is complex, especially the display range before and after up to 15 meters, cohesion precision within 1 mm, and per square meter with steel frame on display weighing 100 kg, so the construction is very difficult, but in Konka strong technical support, through repeated communication with the construction side, the design staff through repeated simulation test, successfully solved this problem. "As Chinese LED standardization working group, the main drafter of China optical photonics industry association LED display applications branch deputy secretary to long Jian Yong in LED technology development and application of many achievements in the field, and are representatives of Konka video technical backbone of the people.

It is reported that dragon source resort has the largest indoor hot springs square in Asia, has a great influence in the industry. Konka video assistant general manager Lei Jing introduction, choose to cooperate with the dragon source, Konka video marketing strategy has always been reflected. Konka video's main business is currently LED display areas of tourism, advertising, entertainment and so on, through cooperation with industry leading institutions, to create a benchmark of the project, to point, further promote the development of the business.

Prior to this, Konka has created a benchmark project in many industries. In 2006, Konka successfully Shenzhen Eastern overseas Chinese town built physical resolution 4 million 500 thousand pixels; "the best in all the land screen" in 2007, Konka defeated Barco, LG, including the world's top brand, to win the total value of 100 million yuan in Beijing Morgan building giant LED screen project, the screen area of more than 3 thousand and 400 square meters, close to the nest the water cube, and other Olympic venues, known as "Asia's first screen". These projects show that Konka's leading position in the field of domestic LED has been initially established.

In fact, with the establishment of Konka in the domestic leading position in the field of video, many tourist attractions and entertainment industry customers take the initiative to find Konka, such as Beijing new style of Happy Valley tourism initiative to Kang Jiapao to the olive branch, in the area of one million yuan investment in a large LED screen built.

It is understood that in 2007 the national LED display market total sales of 7 billion 200 million yuan, is expected in the future market size of LED in the world will reach $300 billion, so the Konka Group in the field of huge investment, as one of the diversified business strategy is Kang Jiaxin Konka, another growth point, especially the 2008 Beijing Olympic Games, to LED show business booming business opportunities, the market demand is also showing a blowout situation.

Xiang Jianyong said, in the face of market opportunities and challenges, Konka is ready, "Konka is the first set foot in the field of flat-panel display super large enterprises in the domestic LCD, plasma TV has accumulated rich experience, and has a complete industrial chain of LED, to master a number of core patented technology, coupled with the Konka brand with great influence and good reputation in the country, to promote future business has inherent advantages. "

In addition to the brand and the industry chain advantages, Konka LED production standards far higher than countries generally recognized standards, at the same time with the group's own sales channels and customer service service network, and then according to the customer demand to set up a special technical team, make LED products also has a perfect protection in the late. In addition, Konka in hardware equipment and control system etc. take customized services, to meet the different needs of customers, but also to create a standard module, in order to maintain the quality and cost of products consistent control.

Xiang Jianyong pointed out that Konka hopes to expand the future LED business to a wider range of areas, including lighting, lighting, backlight, etc., while entering the overseas market. With the development of the smooth Beijing Happy Valley resort, Tianlong source and a series of cooperation, industry insiders believe that, Konka leading position in the field of LED display screen will be further strengthened, as a new business group nurturing, LED business will also become another highlight of Konka Group Diversification strategy.

Source: International Business Daily