Konka to industry serve the country with patriotism temper enterprise culture

Two 00 five years the first morning, Konka Group fifty employees held a swearing in ceremony of special significance in Beijing's Tiananmen square. At the same time, Konka Group headquarters, Konka Group President Hou Songrong led the group's management and more than a thousand staff representatives, in the group square also held a solemn flag raising ceremony and the swearing in activities. 00 - five years Konka two patriotic education activities and "integrity enterprises, development strategy of industrial nation" which kicked off a comprehensive.

With patriotism temper enterprise culture to serve the country industry, Konka is providing a notable example for China industry.

"We want to be a outstanding pioneer Chinese national industry, social responsibility, and resolutely safeguard public interests; integrity enterprises, industry serve the country, the torrent, based on the global initiative; beyond the self, the world brand Chinese lofty; forging" - this is the first five years of the 00 Konka in the two days of the issue of the oath.

Two 00 four year winter is the domestic appliance industry "eventful", the importance of a series of unexpected events make people more aware of the integrity of the country and social responsibility. Konka Group executives Liu Guolin said, Konka Group proposed "integrity enterprises, service industry" in the two, 00 five first day to see the flag swear the most direct form of patriotic education as the new year's first thing, it is of far-reaching significance. A good faith of the founding of the enterprise will also create greater social value, patriotism will become one of the main line of Konka corporate culture, Konka to win the public recognition of integrity, promote the healthy development of the industry.

Liu Guolin today in an interview with reporters pointed out that corporate citizenship is an important component of society, an excellent national brand is the backbone of social development. Today, the globalization of the economic wave of corporate social responsibility to make more obvious requirements, and a commitment to become a national brand of international development, is bound to be a good corporate social responsibility.

The Konka brand marketing management department director Mu Gang told reporters about Konka brand strategy, outstanding national enterprises will inevitably take more social responsibility, in the global scope, the excellent national brand is considered a social responsibility and moral sense, steady development, trustworthy, worthy of long-term expectations of local enterprises, Konka is working this will become the local brand, with rich social value and commercial value to "Konka" the brand image to be more plentiful.

According to Mu Gang, two to 00 in the first half of five Konka enterprise culture construction, in the internal and external two lines from the employee care, patriotism education, Konka twenty-five anniversary annual celebration, the four aspects of social welfare. Konka Group's goal is to create the world famous brand of Chinese, through corporate culture inspired to unite all forces to promote the development of the enterprise; the formation of foreign Konka is a outstanding cultural and social consensus of social responsibility of enterprises. Just on the Konka to grow into a world brand full of confidence.

When it comes to Konka's development strategy, the two executives have stressed that Konka will always be committed to the development of core technology and lead the new trend of the development of the industry. According to reports, Konka will continue to HD strategy and image strategy to do a good job in the home appliance market and the mobile phone market, while this year may be in the field of electric vehicles to make a difference.

According to reports, in the new year's Day ceremony beginning, Konka Group will also carry out a number of "integrity legislation, industry serve the country" as the core of patriotism, patriotism education throughout the entire two 00 five years. In the enterprise to carry out such a wide range of patriotism education, Konka will undoubtedly bring new weather to the Chinese home appliance industry.

Konka Group Limited by Share Ltd was founded in 198 in May, is the first Sino foreign joint ventures in. In 1991, the company was reorganized into a joint stock company in China and abroad. The following year, Konka A and B shares were listed on the Shenzhen stock exchange at the same time in the year of August. Konka Group is now ranked fourth consecutive years, China's top 100 electronic enterprises in.