This year Chinese mobile phone market 7 benchmark user oriented into the mainstream

Video phone into the start of the first year"

According to statistics, in 2003 domestic sales of 73 million 786 thousand mobile phone, mobile phone video exclusive 8 million 743 thousand and 200 over the same period, sales accounted for more than 11.85%, showing a strong momentum of development, the first year of 2004 Chinese mobile phone image has been settled, Chinese mobile phone industry officially entered the "image era".

Mobile phone into the "thousand yuan era"

After the "digital technology" instead of "simulation technology", mobile phone is turned out, triggering the second revolution of mobile phone industry, and ultimately set the world "screen". Now, with the acceleration of technological progress and industrial upgrading, color has become one of the mainstream mobile phone configuration, but its price is close to ordinary consumers, in 2004, the "thousand color era" arrived.

Black and white screen phone fade out of the market

Along with the fast and powerful new mobile phone market price trend, in 2004 the popularity of mobile phone. Interested in black and white screen mobile phone consumers less and less, and mobile phone dealers because of too little reason to leave the black and white screen mobile phone counters. According to statistics, in the one or two level market, the popularity of mobile phone rate has reached 80%.

Rapid growth of female mobile phone

Major mobile phone manufacturers have launched a female mobile phone, in the 1-3 season, the average three or four days there is a female mobile phone available, the speed of the unprecedented.

Intelligent mobile phone "hugely popular"

Once the "hot" intelligent mobile phone in 2003 there have been some changes in the beginning of this year -- by the command to business entertainment, the price deduction of layered consumption patterns.

This is due to manufacturers to actively promote the rapid development of the market, in the current intelligent mobile phone production base, including NOKIA, Motorola, Samsung, Sony Ericsson and other foreign mobile phone manufacturers, including Lenovo, Xia Xin, CLP, waveguide, panda and other domestic mobile phone manufacturers.

At the same time, the price of smart phones has changed dramatically. The original high price was pulled down, some of the domestic smart phones sold more than 2000 yuan.

Million pixel camera phone born

At the beginning of 2004, whether it is a foreign mobile phone giant or domestic mobile phone companies have announced a high profile to launch a mega pixel camera phone. In July, the first xsga mobile phone set to the provincial capital of mobile phone stores counter - NEC won, followed by NOKIA. After that, the domestic mobile phones have launched their own products. The multiple utility functions of a multi megapixel camera phone need to be improved.

Customized mobile phone to seize the opportunities of the times

"The use of customized mobile phone, grasp the era initiative" is the 2004 mobile communication field a catchword, because this kind of customized mobile phone service mode will have a profound impact on China's existing mobile phone market, is likely to evolve into a situation of the whole industry chain operators led the "collective breakthrough".

In February this year, China Mobile began a pilot in Beijing, which means that China Mobile will take Beijing as the leader, after the spread in the country. Indeed, in April 19th, Sichuan mobile and Motorola, Sony Ericsson, Samsung, NOKIA, Alcatel, NEC six terminal operators together to open a customized mobile phone model "button", China Mobile began its long-awaited customized mobile phone strategy third pilot.