Korean mobile phone to the high-end market Samsung LG missed Chinese cheap machine

Low-cost mobile phone is finally in the main line of high-end Samsung, LG opens up a gap. But they may be slow in China, that is to say, Chinese consumers, at least for the time being this year will not see the two major brands of low-end mobile phones. Although began to dabble in low-cost mobile phones, but Samsung and LG's high-end route will not change.

March 10th, Hannover, Germany CeBIT 2006 Exhibition for the second day, the head of Samsung Europe, said JuhaPark, in order to meet the low-end market demand, improve market share, the company decided to enter the low-end mobile phone market. Not long ago, with Samsung as the flagship high-end route LG also launched $50 and $60 low-end products.

But for the Chinese market, the two companies have not yet been any news specific news. Samsung mobile phone, the person in charge of the eNet Silicon Valley reporter revealed that SamSung China has not yet entered the news of low-cost mobile phone market. Samsung is valued in the minds of the market, consumers are aware of the Samsung brand, rather than how much share. If there is no reasonable profit as a support, then the bulk of the shipment is useless. Cheap mobile phone is a market, but not the only.

For the European market has launched low-cost mobile phone products LG, mobile phone strategy in the Chinese market this year, there is no solution for low-cost market. LG mobile phone market in China is still the main high-end. However, in terms of customization LG will be a number of 800 yuan to 900 yuan models, which is mainly related to China Unicom subsidies. It is understood that this year, LG will attach great importance to the Chinese market, after April there will be a large number of products listed, excellent industrial design will be the biggest feature of LG phones.

As South Korea's second major brands of Pantech in 2005 to enter the China market, is also a continuation of the Korean company's high-end line. Is a manufacturer of high-end brand sword, as the increase in shipments of the first - in the low-end mobile phone can not be ignored, but is not the focus of Pantech? Pantech China responsible person told reporters that Pantech in the acquisition of SKT (SK mobile phone Department), has become South Korea's largest high-end mobile phone manufacturers, they still high-end positioning.