LCD TV market active in 2009 will be "LED TV" the first year?

2009's new LCD TV (part of the market in April) appeared in the 240Hz drive, LED TV (equipped with LED backlight LCD TV LCD TV), network TV and wireless and other new selling points.

Among them, the most active is LED TV. South Korea's Samsung Electronics even in order to distinguish between the original LCD TV, specifically set up another LED TV business unit, vigorously carry out marketing activities. Samsung's marketing strategy is designed to make ordinary consumers realize that LED TV is different from the original new TV, LED TV to create a high-end image quality.

LED TV officially listed

Recalling the history of LED TV, the first SONY in 2004, the world's first to launch 40 inches and 46 inches of products. Since then, Samsung in 2006 put into operation 40 inches product. 2007 Samsung launched 40 inches, 46 inches, 52 inches, 57 inches and 70 inches in size five. 2008, South Korea LG electronics also launched 47 inches (Figure 1) products.

Figure 1 LED LCD TV manufacturers, known as TV: Displaybank, LED LCD TV vendors' development plans and market outlook"

SONY and Samsung continue to strengthen the LED TV lineup, and actively explore the market. LG is also in the second half of 2008 in LED TV, in addition, SHARP, Matsushita, Hitachi and Holland Royal PHILPS electronics and other well-known TV manufacturers in 2009 to establish the product lineup. In addition, in some areas have the advantage of some brands also plans to launch a universal price LED TV. For example, the United States Vizio also announced a few days ago will be listed LED TV.

2009 will be the first year of LED TV?

Due to the LED TV to support environmental protection, and SONY in the early stage of the market highlights its high color performance. To this end the light source uses the RGB tricolor LED. However, due to the high price, failed to win the favor of users. From 2005 to 2006, SONY TV manufacturers have begun to develop a variety of solutions to ensure reliability and improve cost competitiveness.

As a result, Samsung in 2007 introduced a high contrast, strong price competitiveness of the white LED LED TV. As an opportunity, many TV manufacturers began to consider the involvement of the LED TV market (Figure 2).

Figure 2 LED TV developed and put into operation in the past Displaybank data

From this trend, the majority of TV brands in 2009 are likely to establish LED TV lineup. Especially in 2008, the rapid advancement of television thin trend will greatly promote the development of LED TV market. Thus, in 2009 for LED TV will be a landmark year.

LED TV market outlook

According to the advent and development of LED TV, the market outlook is summarized below (Figure 3).

Figure 3 LED TV market forecast for the year. The longitudinal axis is 1 million units. Displaybank data

Displaybank predicts that in 2009 the world LED TV market will be more than 3 million units. By 2012 will be expanded to about 50 million units, accounting for the entire LCD TV market of 26%.

LED TV equipped with back light unit is divided into straight down and end light type. Straight down LED TV since the beginning of 2008 has been widely used. However, with the thin, cost reduction and power consumption reduction, from 2009 onwards, the most positive performance of the Samsung LED TV led, the end of the light will account for the majority (Figure 4).

Figure 4 LED backlight with the end of the light type and the direct proportion of the horizontal axis for the year. Direct Type is straight down type, Edge Type for the end of the light type. Displaybank data

As shown above, it is expected that in 2009 the end of the light type market share will be Samsung as the center, accounting for 55% of the entire market. In the future, with the widespread adoption of large to medium and small, in 2012 the market share will be expanded to 77%, thus the status of LED TV will be determined.

On the other hand, direct type in terms of quality performance, such as local dimming (Local Dimming), it mainly located in the large size and high quality LED TV ", will develop to the direction of different with ordinary LCD tv.