LED -- the development trend of outdoor new media

First, the trend of polarization of outdoor new media, a popular trend, one is the trend of super segmentation. Since the public after all of them have accepted the concept of segmentation, and sometimes even to the point of flooding. Now the new outdoor media is mainly channel media, mainly from the audience's point of contact. Each contact point may generate new media. It should be said that too much differentiation has aroused the audience's disgust. In the past two or three years, the industry may have a relatively big reshuffle, there are a lot of fine differentiation trend has come to an end. In addition, is a popular trend, especially in the relatively closed public environment, the popular trend in recent years will be more obvious. The first is similar to the bus, subway, aviation, such a relatively closed public environment, the audience is relatively large, contact frequency of such channels, the mass media is more. Over the past two or three years, a large number of new media differentiation may lead to a relatively large integration, things go to extremes may have a process of integration with each other. Second, from a subjective point of view, the next 10 years, in the big city, traditional outdoor media may be replaced by a new form of outdoor video, outdoor LED. As we all know, the audience for outdoor time more and more traditional outdoor media is the point of the concept, in fact, the coverage and audience stay less time. At the same time, the new technology in the field of outdoor media is more active, and the new technology is developing rapidly, which will further stimulate the growth of new media, mature. Outdoor advertising growth is mainly from outdoor video, outdoor LED. Bus mobile TV in 2007 compared with an increase of more than 200% in 2006, outdoor LED growth is also very alarming, reaching 148%. In the United States outdoor advertising market, outdoor video, LED occupies a vast share, but also from the various forms of advertising revenue growth, outdoor video advertising has been growing faster than the growth rate of the network. This will also be a revelation and demonstration of China's role in the development of outdoor video in China quickly. Of course, anything can happen, just like I used to use MP3 when, MP4 appeared, not fully grasp the function of MP4, and now has a MP5, always beyond our imagination. Third, the new media with traditional media will be judged, there is a large difference between the traditional media, more dependent on the content of influence to obtain sustained success or rise. The outdoor new media has four factors that affect its continued success, that is, channel resources, technology, capital, brand.

Source: V-MARKETING successful marketing