LED: Chaoyang industry twists and turns before

According to the statistics and forecasts, national semiconductor lighting industry alliance development and by 2010, the overall size of the semiconductor lighting market in China will reach 100 billion yuan, LED backlight market scale will exceed landscape decoration, become the largest application field, market scale, functional and general lighting will grow rapidly. Industrial scale is expected to reach more than 500 billion yuan in 2015.

Recently, the lighting industry leader OPPLE officially revealed that it will invest 20 million yuan into the LED industry, in recent years, the history of Ford, TCL, NVC and other traditional lighting giant has to enter the LED industry, for a time, so that the entire LED industry becomes the "reign of terror". Therefore, this special planning group on the LED market research, in-depth study of the present situation of LED production enterprises in the Pearl River Delta, Yangtze River Delta region, and to report on the country's current operating situation of LED businesses, to readers.

In the lighting industry, now LED (semiconductor lighting) industry as the sunrise industry in twenty-first Century. LED lighting with energy saving, environmental protection, safety, long life characteristics, has become the world's most popular, the most eye-catching light source. Especially with the improvement of the luminous efficiency of LED, the price is gradually decreasing, so that it can be used in the field of general lighting. The current into the LED industry grow with each passing day, ferocious.

Supply and demand imbalance after rapid expansion

With global energy saving and emission reduction in vogue, environmental protection and energy conservation has become a hot market, LED industry also began to rise. 2008 Beijing Olympic Games to LED and a shot of doping, the opening ceremony of the dream scroll was displayed in more than 4 thousand and 500 square meters, called the world's largest single full color LED lamp. When the 45000 LED lights arranged by the dream ring lifted, the National People's enthusiasm for LED reached a new high.

Huge market has attracted tens of thousands of vendors, but this does not mean that it will get development. The development process of China's LED industry is very similar to the home appliance industry, due to the lower barriers to entry barriers, capacity expansion is easy, this short, flat, fast business model, so that the majority of enterprises in china. In the Pearl River Delta region, especially in Shenzhen, Dongguan LED production area, wash several cheap manual machine, with microscope, ovens and other equipment, hire a few people began to package small workshops everywhere, some even went into the fields. Through the sale of small lighting plants around the low price products, these small workshop production model to survive, once the market changes, these small workshops are most likely to be squeezed out of the market.

The rapid influx of new enterprises, the rapid expansion of industry capacity, more than the market demand growth, leading to imbalance between supply and demand, and further decline in today's market demand and lead to depression, exacerbated the imbalance.

The difficult situation of sunrise industry

Although with low cost advantages, the rapid growth of China LED packaging base in the world, but the competitive advantage is very fragile. Only two months after the Olympic Games, China began to decline in corporate orders, prices plummeted and other market difficulties. The most developed Pearl River Delta and Yangtze River Delta region, the most serious hit. Only dozens of enterprises in the Pearl River Delta region of Shenzhen, Dongguan, Zhongshan 3 city survey in the fourth quarter of last year the average price fell by more than 20% orders fell by half, 1/10 companies were forced to stop production. The combination of leading enterprises lighting and lighting, as well as the traditional lighting industry giants involved in large-scale, so that the survival of SMEs more difficult. The current situation of China's LED industry is not as optimistic as imagined. Frustrated in sales period, most of the problems were blamed on the financial crisis brought about by the economic recession, the global economic depression that led to overall shrinking demand, the market scale is smaller, fewer orders. Some people believe that the national LED standard has been accustomed to the non standardized production of China enterprises, especially the impact of downstream enterprises, and LED products of high prices, high power LED price is almost 10 times the same power energy-saving lamp.

However, compared with the developed countries in the world, around the China LED production environment, it is not difficult to find, the fundamental factors restricting the development of LED technology. The core technology is the main reason for the lack of market competitiveness of most enterprises in china.

Struggling to break through the Pearl River Delta Enterprises

Fortunately, facing the shortage of the key technology of LED and the imbalance of the industrial environment, the Pearl River Delta, most LED companies have begun to wake up, the path of technological innovation and industry alliance innovation road has now become their consensus.

Now LED enterprises in the Pearl River Delta has the technical innovation in the first place: KingSun gradually breakthrough in the high-power LED packaging technology, the TCL series of high-power adjustable color temperature LED lamp birth etc.. Especially under the leadership of the LED technology, the Pearl River Delta region's understanding of technological innovation is getting higher and higher. In addition, the local government's strong support for the LED industry is also a positive signal. In 2008, Dongguan Qishi town official optoelectronic industry base "title of Guangdong Province, according to the plan, the formation and development of prototype Qishi photoelectric industry through 3 years of time. It can be said that the positive action of government and enterprises in the Pearl River Delta region, laying a broad road for the development of LED industry.

Reporter notes

From the current development situation of the Pearl River Delta LED industry, only to change the current encounter downstream capacity situation to improve LED pile up in excess of requirement, R & D capability, to find the real enterprises belonging to their own advantages