LED Internet will form the three key words of the color TV industry

After the global financial crisis, with the rapid development of social economy and science and technology entities recovery, consumer expectations and requirements of the TV industry is more and more high, while for manufacturers, now the low carbon economy and the Internet, 3D stereo display, using two light emitting diode (LED) liquid crystal display backlight source so, for the TV industry to bring a huge market opportunity.

TV has gone from black and white to color, from analog TV to digital TV, display from two-dimensional to three-dimensional, display from the cathode ray tube (CRT) to a liquid crystal display (LCD) and plasma display (PDP), LCD backlight from cold cathode fluorescent lamp (CCFL) to LED (light emitting diode), transmission from a single reception to the Internet, in the domestic appliance industry, no industry appeared than the TV in the field of technology updates and product upgrading and more frequent production industry, the competition between enterprises is quite intense, slightly relax there may be competitors to catch up with and even eliminated. From the perspective of the world pattern, the survival of the fittest industrial environment, for China's consumer electronics industry, no doubt the most promising birth of world-class consumer electronics companies and brands.

From the beginning of 2008, with the Chinese flat-panel TV TV market into the popularization stage, Chinese TV companies began to enter the upper reaches of the industrial chain products, to TCL Electronics Group Company as an example, it takes two relatively parallel development roadmap from the strategy, it is possible to achieve a corner overtaking in the field of flat-panel TVs in China enterprise. With South Korea and Japan enterprises blindly adhere to the promotion of LED LCD TV, with emphasis on the effect and quality of different TV shows to TCL as the representative of Chinese companies have adopted a more flexible strategy. Following the large-scale launch of LED TV Chinese enterprises, TCL has launched a new Internet application technology for LED display. A new generation of TCL Internet TV is based on the LED backlight technology, and the integration of 3D stereo display technology of new products.

LED strategy initial results

From the beginning of 2010, TCL began to increase in the LED backlight research and development efforts in the establishment of a joint venture with Taiwan in the field of coretronic LED backlight module, TCL and Huizhou double king optoelectronics and AU Optronics established, the company mainly produces LED backlight module. In the flat panel display technology, TCL vigorously promote the LCD TV upgrade products LED LCD tv. At the same time, in the application of the software platform, TCL launched a rich innovation based on the content and functionality of the Internet TV, open up the application of functional technology as the core of the new development path.

TCL LED X10 series pioneered the development and application of the latest generation of side LED backlight technology, to achieve the LED backlight LCD TV applications in the leapfrog development. TCL X10 series using white LED as backlight, greatly improve the color gamut coverage and dynamic contrast, re image becomes more structured, colorful, showing a qualitative leap in image quality. Compared with the traditional CCFL backlight, LED backlight technology does not contain mercury, more environmentally friendly. LED backlight technology can effectively save energy, compared with ordinary LCD TV with CCFL backlight, the highest power consumption can be reduced to 40%, not only enable consumers to enjoy a more vivid image, but also protect the environment on which people live.

Internet strategy occupies the market

For the Internet TV market, the current situation and apple by iPhone into the mobile phone has a surprisingly similar. As early as the intelligent mobile phone operating system, like flat-panel TV manufacturers in the smart TV just started on the road. Mobile phone users can one to two years to replace a mobile phone, but for ordinary families, one or two years will replace the TV is not realistic, because of the large size of the LCD screen is expensive, is unlikely to allow the user to frequently replace the tv. Many flat-panel TV manufacturers began to consider upgrading through the Internet software to increase the function of the TV to expand the use of tv. On the other hand, most of the solutions is to address the needs of users through the Internet video on demand program, now the Internet TV does not have enough computing power and scalability, in other words, which is intelligent enough to completely, this situation for the development of Internet TV manufacturers involved in the space is enough.

At the beginning of this year, after the global launch of LED LCD TV, TCL released a 3D based stereo display, digital TV, home Internet strategy and a series of products and solutions, will be the focus of competition from a single Internet TV to smart home entertainment center, all the people involved in the content construction and upgrade construction technology platform mode through the final online, but also the realization of the marketing focus down, customers started a comprehensive terminal market battle. The successful implementation of TCL TV Internet applications, the most important is through the application of function as the main line, not only in this way can continue to explore more features and patterns, but also can realize the integration of the development of display technology. With the rich application functions and the maturity of the network environment, the status of Internet TV as a home intelligent control center and entertainment center will be strengthened. To some extent, the Internet TV based on LED technology will become the leading product of the future development of the domestic market.

The great opportunity of low carbon economy

As a major producer of consumer electronics, we are facing a big problem: consumer electronics, especially the color TV industry, how to meet the great opportunity of "low carbon economy", China's color TV industry