LED LCD TV can give a warm recovery

Affected by the global financial crisis, China's consumer electronics industry is in a downward cycle. Especially in the LCD TV market, although sales momentum is not reduced, but the home appliance giants get earnings but frowned, market popularity did not "wealth" the situation is still no big change. At the beginning of the year, the flagship "LED TV" concept is the debut of new Chinese, suddenly became the most popular keywords, however, in the face of high prices, industry insiders and unmoved, have to rely on the concept of speculation to the profiteering expressed dissatisfaction.

The shadow behind the LCD consumer market boom

In the "home appliances to the countryside", "home appliances to the city," driven by many good news, the domestic LCD consumer market presents a thriving scene. Confidence in the policy as well as by six months of sales data, DisplaySearch raised this year, China's LCD TV sales expectations, from the original forecast of 18 million 800 thousand units increased to 23 million 600 thousand units. It is optimistic about the market outlook based on the home appliance giants have a stake in the China, and bring the LCD TV more "with Chinese situation" for domestic consumers. Gradually, we found that some of the new products constantly LCD is more improved, in additional function and rich, but not in panel technology, image processing chip the core components of innovation. In this way, these dressed in gorgeous coat old face into China, they hold high the banner of the concept, with the influx of domestic manufacturers in the Red Sea whirlpool. In this regard, the industry can not help but ask, LCD TV industry breakthrough in the road where? "LED TV" concept of speculation or for relief

The emergence of LED TV is indeed a bright spot. This has better color performance, lower energy consumption of the future star, is said to be the end of the LCD era, which is known as the next generation of display technology". Once the product into the consumer market, consumers can certainly give attention to the interests and concerns. It is not difficult to understand a well-known brand has just released "LED TV" Hydrangea, the market has turned out to see the fall over each other "future TV" honor. Of course, although the high prices make more people flinch, but there are many people who want to stand under the technical vane of insight".

If you have a LCD TV technology dabble deep in your friends before money, he should tell you now LED panel production technology is far from mature, making the world's commercial LED TV is also very rare, 46, 52 inches of such large size products was bred in the laboratory. So, on the market to LED as a promotional gimmick of large-size TV is coming from, let us feel the LED era has been within reach?

The root of the contradiction lies in the neglect of public firms naturally or half unconsciously fundamental differences of LED backlight and LED panel, two completely different concepts of confusion, coined the concept of "LED" to mislead consumers. In fact, the current domestic market, the media and the public is word of mouth, using the LED backlight technology -- LCD TV backlight for LED or LCD panel. The true sense of the LED TV should be using LED panel, but now LED panel production technology is not mature, can not provide large size LED products for commercial use.

In view of this, now "LED TV" is the concept of marketing perspective on speculation, manufacturers in order to reap high profits, to induce consumers to "trick", the real LED TV in the market popularity still need time. Consumers are willing to pay the concept of speculation, the high price of LED TV really make consumers speechless. Reporters learned from the United States home appliance stores, a brand 46 inches LED TV price of $27999, the product is as high as 36999 yuan, up to $55, is more than two times the ordinary LCD tv. In foreign markets, LED TV price is significantly higher than the LCD tv. It is understood that, LED TV in the United States than the price of the same size LCD TV to be higher than 30% - 50%, in Europe, the price is higher than the - 70%, while in China, the price of LED products is higher than the - 80% - 70%. Only the replacement of the backlight will dare to sell such a high price, Chinese consumers are so good?

Industry experts believe that it is because of the TV manufacturers into a profitable dilemma, only Zoupian Jian Feng thought concept of "LED TV". The core technology, such as a liquid crystal panel, the industry has come to the conclusion: the best quality IPS hard screen. The brand also needs to just a little bit worse technology breakthrough. In order to achieve the purpose of promoting sales, some manufacturers in the design of brains, and some other manufacturers are the first to embrace LED TV this life-saving straw. In short, the manufacturer is to avoid the dilemma faced by the concept of speculation.

For ordinary consumers, no need to worry about the first world and worry". Between manufacturers battle for the right to speak only allowed to buy television but also emerge of itself and perish of itself, to polish eye. Those who love LED TV consumers should not be misled by vendors, willing to pay for the concept of speculation. Rational purchase LCD TV still need to return to nature, to understand the correct product information, pay attention to the key indicators such as panel technology and image processing chips, do not pay for the concept of some vendors hype.