LED LCD TV will become the focus of future competition

"In the third quarter the flat-panel TV demand further expanded, the total sales reached 4 million 500 thousand units, an increase of 20%. China Electronic Chamber of Commerce recently released China's flat-panel TV city consumer demand survey report pointed out that in the domestic flat-panel TV manufacturers to share market results, but should pay close attention to the trend of foreign flat-panel. Currently, Toshiba, Samsung and other foreign brands, have launched a new LCD TV LED, accelerate the development of high-end tablet, to snatch the Chinese market.

Force foreign share rose

According to statistics previously China Electronic Chamber of Commerce, foreign brands in China market share once from last year's peak of nearly 50% in the 20% bottom. With the promotion of home appliances to the countryside, the domestic brand is out of the limelight. Data show that foreign brands accounted for only 10% of home appliances to the countryside flat-panel TVs, the remaining 90% of the market is firmly grasp the domestic brands. Although the highest price of home appliances will be canceled, but the domestic brands have a mature rural channel, foreign brands in the home appliances to the countryside "flock" is not easy.

But can not be ignored is that foreign flat strong return in the third quarter, launched a new upgrade. Not long ago, Toshiba released a new series of high-end LCD TV new, breath released SV650C, ZV650C, XV650C three series of Full HD LCD TV 9. The SV650C series is LED backlight LCD TV Toshiba for the first time in the China launch, including 55 inches and 46 inches in two sizes, 55 inch SV650 LCD TV price is 25 thousand - 26 thousand yuan between, this month will gradually enter the supermarkets.

"This fully shows that foreign brands have gradually emerged from the financial crisis, to kill a Parthian shot in the Chinese market ''. Experts pointed out that with the gradual recovery of the global economy, the three quarter of flat-panel TV foreign brands in the mainland market share has rebounded to 32%, the future will continue to rise.

LED LCD TV will become the focus of contention

Although has nearly 70% strong market share of domestic brands, but the profit is very thin, foreign brands are very clever, although less than the sales of domestic brands, but sales are not much worse than domestic brands. Chinese Chamber of Commerce vice president Lu Renbo pointed out that the recent flagship of foreign brands LED LCD TV, for example, a LED LCD TV profits equivalent to three ordinary LCD tv.

According to authoritative forecasts, this year in the mainland market China LED LCD TV sales will reach 1 million units, 4 million units will be reached in 2011 next year, it exceeded 8 million taiwan. It is reported that foreign brands Samsung, Toshiba and other products have been launched, SKYWORTH, Hisense and other domestic brands have also launched a new strong. Toshiba is aspiring, general manager of Dalian Toshiba Television Ltd. Sichuan chikahisa said in an interview with reporters, hoping to promote Toshiba TV sales in the mainland can China foreign brands inside the share of 20%.

LED LCD TV market, domestic and foreign competition have already shown the confrontation will become the future weapon, the price of each brand LED LCD TV to seize the market. Experts said that the ability to control the price of foreign brands is very strong, if the impact of the domestic price of the launch price will not be small. Domestic brands to consolidate the one or two markets at the same time to develop the market of the three or four, the use of innovative products to stabilize the share of enterprises in the industry chain, the layout of the positive investment panel, chips, modules and other fields. "