LED LCD new competition: Chinese enterprises in October outbreak

In the current seemingly calm domestic color TV market, in fact, some companies are brewing a new round of large-scale new war, the protagonist is the new LED competition. The fastest in the second half of this year, TCL, SKYWORTH and other domestic color TV giant will launch a series of new products to the market, and around the LED product launches and promotion war. By then, the domestic LCD market will begin to break the scene of fierce fighting warlords.

Some TV staff told reporters, at present, in the LED LCD TV, domestic enterprises do not rush to fight, but will choose the right time, the market overall cut in this new battle, left to see before October this year.

Chinese style layout

Reporters learned that, as early as years ago, the domestic color TV companies for LED LCD TV research and development and technical reserves have been launched in recent years has also been actively promoting the production of liquid crystal LED batch. However, at present the relevant patent technology LED backlight is SHARP, Nichia chemical of Japanese enterprises to master, to a certain extent affect the enterprises of the concern about the product. However, due to application of LED backlight LCD products will be the main direction in the future, so the enterprise of the technology standard in the early years will start running.

At present, in the Chinese market to take the lead in the introduction of LED LCD new enterprise only Samsung, Hisense 2. SHARP and SONY, although there are products, not for LED new products to do the appropriate marketing, and other foreign companies have not seen. TCL, Konka, SKYWORTH, Xoceco, Haier and other domestic mainstream enterprises at this stage were not officially released the new LED to the market.

However, Li Lu, deputy general manager of TCL multimedia China business center, told reporters that the current TCL has been able to produce LED LCD TV, the next will expand the layout of the market. Optimism is expected in March next year, the market share of this product will reach 30%. Sun Weizhong, deputy general manager of SKYWORTH China marketing headquarters in an interview with reporters also revealed that the current SKYWORTH has two LED products, is expected in the second half will focus on the promotion of the market.

Previously, Haier TV stakeholders told reporters that at this stage is still the focus of Haier card TV, but for LED products are concerned and research, does not rule out the new LED will suddenly launch. Xiamen Overseas Chinese electronics brand Director Su then Quan said, the product reserves for LED Xoceco, can produce.

However, due to the current focus of Changhong products have turned to the production of plasma screen and plasma TV, LCD market trends and the lack of adequate investment in new technologies and resources. At the same time, in the market and product level, Changhong has formed a pattern of confrontation with many Chinese and foreign enterprises, is to snatch more consumers and share from the lcd. However, Changhong is betting plasma, outnumbered the prospect is worrying. Especially with the rapid popularization of LED and other new LCD products, will further weaken the market and the audience's attention to plasma products.

Industry observers pointed out that it is certain that, if only a small number of enterprises in the promotion of LED products, the domestic market in the short term to set off the LED boom there is a great difficulty. Because the promotion of new products at this stage is not a two companies can do, we must have more Chinese enterprises to participate in.

A new product with joy

Daily economic news reporter noted that at this stage of the development of the new LED LCD market is also facing a small number of products, single product size and other issues. Whether it is foreign or domestic enterprises, at this stage of the market to focus more on the new LED large screen, consumer groups are also concentrated in the business customers.

Currently, Samsung, SHARP, SONY LED products are more than 42 inches. Hisense's LED products are also 42 inches, 52 inches. SKYWORTH LED is also 55 inches and 47 inches of products. TCL product layout is also large size. At the same time, the market LCD light-emitting source LCD TV, at this stage there are two main technical formats RGB and white. White light production process and the cost is relatively low, but the color is not as good as RGB. But RGB products in terms of life, heat and other aspects are still inadequate.

In this regard, insiders believe that this is not the technical reasons, the above problem, only the cost of LED production at this stage is too high, if the production of small size products, compared with the CCFL LCD, LED LCD price will be very expensive, there is no way to market popularity. At this stage, the enterprise will only choose the size of the product to do, so that the cost of a single product can be assessed and controlled, compared with the CCFL LCD, the price is still in the acceptable range.

At the same time, some companies are also actively solve the problems of RGB-LED products, after all, this technology has not yet achieved a large area, the stability of the application, from the promotion of the need to continue to mature in the process of continuous improvement. In the future, these problems will be intensified with the market competition, effective solution.

Reports from the South Korean media show that the current LED LCD since listing, the rapid rise in market sales. This is mainly due to the effect of the product has a compact appearance of the eye effect, as well as power saving, beautiful color and other special effects. Currently, Samsung, LG and other companies are brewing and other products to reach a certain market share, the price will be lowered properly.

Timing of selection

It is understood that, at present, the mainstream of domestic enterprises to focus on the promotion of products in the network tv. However, an industry refers to