LED TV Qian Jingliang, multi vendor multi layout emergency landing

Panel manufacturers mass production LED backlight panel

Recently, two LCD panel maker AU Optronics and Chi Mei began to actively layout, LED TV panel production in the second half of 2009. At the same time, in the light of the LED TV backlight module R & D work is also carried out in full swing, of which two for the edge of light, and the other two for the traditional direct lighting. It is reported that the 4 LED backlight module supports 40 inch to 52 Inch panel, will be in the fourth quarter of 2009 began to supply AUO and Chi mei.

AUO global supply chain management vice president Yong-HongLu said, AUO company is currently evaluating LED backlight application in the field of television programs, will try to push the LED 40 inch TV panel in 2009. The company plans to produce all notebook panels before 2011 using LED backlight.

BOE director Zhang Baizhe said, LED compared to CCFL, the technical advantage is obvious. LED can do very thin tube, which is CCFL can not do. And LED can also reduce energy consumption to 50% of CCFL. In addition, CCFL color saturation can only reach 70%, and LED can reach up to 100%. "

Market research institutions, said LED LCD TV panel as a backlight source development, in 2008, 2009 is particularly critical in the past two years. Global LED sales in 2012 is expected to reach $12 billion 300 million, from now to 2012 CAGR of up to 14.6%, of which the most important application in the LCD tv.

International companies bet on LED TV

Samsung, SHARP, SONY, LG, LED TV Chinese brand enter into market, foreign brands are not the force of "Dragonfly", but "make snap to make a difference in the market China". 2009 may day, Samsung has launched a total of 3 series of 9 new LED TV, the impact of China's LED TV market. Samsung TV Marketing Director China District Yuanduo minister said: "Jin to the end of 2009, Samsung LED TV sales proportion may be accounted for about 30% of our overall sales of color tv. "

According to the statistical data Xinyikang market research shows that the surge of domestic TV brands market share in the first quarter of 2009, the overall market share has more than 70% sales. Hisense, SKYWORTH, TCL, Konka, Changhong occupy the top 5 tablet Market in China, showing the overall strength of domestic brands.

In fact, in the face of increasingly fierce price war in the Chinese market, a move into LED TV and they have to go. Under the new market environment, foreign brands have been unable to fight a price war, LED is betting on them from "the only way to non profit era". It is understood that the profit of a 55 inch LED TV is about the domestic LCD TV companies ordinary LCD TV profits of 10 times.

Technology upgrades, the cost is expected to decline

Samsung Electronics Tianjin color TV R & D Center Hung Cheng said: according to the unit price, the original LED cost is relatively high, the premise is that the number of LED backlight TV use up to 1700. However, the biggest advantage of LED is the development of optical efficiency has been significantly improved, with some of the LED module technology upgrades, panel costs have decreased significantly. At present, the number of LED backlight turns from 1700 to 900, the future may be reduced to 100. "

LED has made great progress in cost control. Market research institutions predict that in 2010 there will be 30% LCD TV will use LED backlight, then the cost of LED will be reduced to the cost of the current CCFL.