LED TV battle played the domestic household electrical appliance enterprises were the longest in golden week

Editor's note: a number of objective factors for the 2009 "eleven" golden week super golden week history of the longest and most anticipated: coincides with the 60 year national day, national day and the mid autumn festival for the first time coincident with the formation of the 8 day holiday, major businesses are eager for a fight to fight.

On the LCD LED is no longer a legend

From April to September, less than half the time, Samsung LED TV in the domestic market Yiqijuechen, occupy more than 80% market share, its LED products accounted for the proportion of the overall sales of color TV from the initial 5% soared to 30%, this is a group of all other TV companies are extremely jealous of the numbers, enough to that LED TV is no longer just a legend, but a touch of "gold".

The side of the couch, how can we allow others to sleep. The upcoming eleven National Day golden week, will inevitably become the main battlefield of the domestic and foreign color TV brands compete for LED market share. "An army marches on its stomach.," in September 2009, SHARP, SKYWORTH, Konka, Hisense, Tongfang, TCL and other well-known TV brands have launched a series of new LED, ranging from 30 inches to 64 inches of various types, and to focus on the Gome and Suning Appliance Chain Store distribution.

Samsung's decisive and Japanese capital

LED TV is the use of LED backlight LCD TV, with more energy saving, more environmentally friendly, more light and so on. In the field of flat panel TV, LED backlight is considered as an important direction of the next generation LCD TV technology because of its wide color gamut, high contrast, long life and more environmental protection.

From a global perspective, Samsung is not the first to develop LED products, the LED product is not the industry's leading, but Samsung has successfully got the LED market the first taste of the soup, why?

In 2005, SHARP launched the first LED TV in Japan, but not as a next generation product pushing, but more as a high-end image to display products. The first half of 2009, SHARP in the Chinese market, the price of two LED products were $100 thousand, about $130 thousand. The same period, Samsung in April 2009 released the three series of LED products are relatively cheap price of 9, priced at $55 for 26999 yuan, 46 inches for the price of $21999. In the upcoming National Day sales war, Samsung will be part of its LED products straight down 3000 yuan ~4000 yuan. It can be said that Samsung is relying on low-cost, low price advantage to pry open the door to the LED market.

In SHARP insiders, SHARP priced at more than 100 thousand yuan of LED products value for money, because SHARP uses a higher cost of RGB-LED (three color LED) technology and direct backlight technology.

From the technical level is explained, LED backlight technology can be divided into RGB-LED (tricolor LED) and white LED. RGB-LED through the red, green and blue colors LED modulated into white, with the best optical properties, but at the same time, there are two major issues: one is the white LED cost is higher, the two is the heat dissipation structure RGB-LED dimming circuit and to better separate the TV will lead to complex structure to a certain extent, it is difficult to do thin. In the back light source technology is also divided into straight and side into the two types, straight down backlight source costs higher, but the product is not as thin as the side. Professionals believe that the current promotion from the point of view, whether it is white LED, RGB-LED, or side into the type, straight down LED, there is no one to solve the high cost, but also reflects the perfect picture of technical solutions.

In any case, the use of the side of the white light backlight technology Samsung LED TV does effectively reduce the cost. And according to the National Radio and television product quality supervision and inspection center of the Samsung LED product test results showed that the lateral LED backlight compared DVS backlight performance differences in various aspects of the small test. This is certainly not a long term technology oriented Japanese companies are willing to face.

According to SHARP insiders, the beginning of 2009 SHARP (China) has been discussed in the interior of the issue of whether to put the LED TV market in China, concluded that the product is too high, and then gave up. However, after half a year, Samsung's performance makes SHARP executives either. So, SHARP also began to reverse the strategy. At the beginning of August, SHARP released the LE700A series of LED products in mainland Chinese, covering 52 inches, 46 inches and 40 inches in three sizes, has begun distribution in Gome and Suning stores nationwide. "Chinese business daily" reporters in Beijing Suning anzhenqiao store to see, SHARP 46 inch LED product price is 16999 yuan, is really a very competitive price".

Domestic brands: late followers

For Japanese and Korean companies, the Chinese market gains and losses is not enough to affect the overall situation, but for Chinese brands, the domestic market determines the survival of enterprises. At the same time, Chinese market also let the Japanese and Korean brands mixed - no matter how advanced technology, no matter how great the early R & D investment, as long as the Chinese enterprises involved, product prices will be like the elevator as straight down, the whole industry to quickly enter the brutal price war to fight, no peace.

It can be predicted, following the LCD LCD TV, LED LCD TV is about to start this cycle. From 2004, the first year of LCD began, LCD color TV in the domestic development of the past 5 years, the price all the way down, the overall seems to have maintained sales volume and sales