LED TV boom struck this year will formation and key year

When the LCD TV market competition has entered a white hot stage, a new television product - LED LCD TV has imperceptibly showed up on the major appliance stores the most eye-catching booth. With Samsung, SONY, LG and other home appliance giant for its high-profile publicity, many consumers have been in the past, may day during the experience of its unique charm -

Korean brands take the lead in China

From last year, South Korea, Japan TV manufacturers in the LED products in the global launch of a series of critical battle. The Korean brand is the first to seize the market Chinese, this is Samsung rushed in the front, "51" on the eve of Samsung aimed at traditional sales peak in China, launched 3 series a total of 9 new LED TV, LED product so large scale is available in the market for the first time China. In the "51" period, such as the frame as the hoisting appliance stores in Beijing debut ultra-thin high-profile television wall, attracted the eyes of many consumers, but higher than similar products at least 30% LCD is prohibitively expensive. According to the latest survey results show that 86% of consumers believe that the price is expensive, and more than 7 of consumers on the concept of LED LCD TV misreading.

LED was born in the last century in 60s. After years of development, LED has been applied in the mobile phone backlight, including computer display and other fields, but in the field of television, LED technology is a new subject worthy of the name, many well-known companies are hoping to seek a breakthrough in terms of LED products, for various reasons no products to enter the market. Until 2007, Samsung Corp took the lead in the introduction of the world's first use of LED technology 70 inch commercial TV, officially opened the prelude to the TV market.

Energy saving, environmental protection is the biggest advantage

The luminescence principle and material unique advantages, with the brightness of the screen can take the initiative to adjust the brightness of the LED screen, compared to LCD TV energy can reach more than 30%, toxic and harmful substances and completely without lead and mercury, is the real green light, and has higher reliability and stability, by the industry known as the future trend of development. Because of its ultra thin body and more advanced technology, so LED TV users means more beautiful color, higher contrast, more out of the design and lower power consumption.

Although each manufacturer has one or two LED TV launch, but there is a certain gap from the real large-scale market products. On the one hand, it is not accurate to judge the market demand, and the other is the lack of product technology maturity. Samsung is due to its keen judgment and early access to the market, in the field of LED TV has accumulated a solid technical strength and solid foundation. For example, the launch of the new LED TV will have a fast response and good color performance and ultra-thin, environmental protection and energy saving features, but also has a LED engine, black crystal panel and other Samsung's unique technology. In particular, only 2.99 cm thin body, enough to trigger a new flat-panel TV market downsizing frenzy.

This year will become a key year of popularity

According to the latest survey, this year's global LED TV market size is expected to reach 3 million to 8 million units. However, due to the price is generally higher than the same paragraph LCD LCD TV about 50%, so the product is still in the stage of marketing.

This year, the Chinese and foreign flat-panel TV manufacturers are starting to LED TV as a high-end products to promote. Including Samsung, SONY, LG, Hisense, Konka and other brands have released a new terminal using LED technology. Samsung Electronics Greater China Marketing President Jin Rongxia even more undisguised to continue to dominate the LED TV market ambitions, LED this year accounted for more than 10% of the annual sales of Samsung tv. In this regard, domestic manufacturers also have their own ideas, Hisense has announced the establishment of a LED module production line, while Tsinghua Tongfang will raise 2 billion yuan focus. It is not difficult to see that in the traditional TV market competition almost fierce today, LED has become a breakthrough in the competition strategy, world renowned market research firm DisplaySearch will this year as LED popularity of the most crucial year.