LED TV commercialization to break through the bottleneck of cost

2009 International TV brands coincidentally launched LED backlight TV, LED cut into large size TV panel backlight applications quickly rise. LED TV outlook beyond doubt, but LEDinside estimated 2009 LED backlight application TV penetration rate of only 2.8%. Although the introduction of flat-panel TV consumption standard, the market for LED TV unprecedented attention, LEDinside believes that consumer awareness of LED, TV acceptance is debatable, to achieve universal needs across the threshold of real price.

The introduction of flat-panel TV consumption standard, LED to TV

"Flat-panel TV energy efficiency limit value and energy efficiency rating" has been approved, the new standards for flat-panel TV (including LCD TV and plasma TV) energy efficiency rating, the allowable value of energy efficiency and energy-saving evaluation value, measurement methods and inspection rules. Among them, flat-panel TV energy efficiency level is divided into three levels, one level is the highest grade; grade two as the evaluation index of energy saving products, efficiency when the flat-panel TV to reach or exceed the 2 level energy efficiency evaluation of the specified value, the product can be combined with other indicators of energy-saving product certification bodies for energy-saving products; birth certificate three as the flat-panel TV market "". Below the index is considered to be high energy consuming products, according to the "energy conservation law" shall not be produced and sold.

Table 1: the principle of energy equivalence partition of flat panel TV

Due to the differences in the working principle of LCD TV and plasma TV, LCD TV and plasma TV standards are defined as indicators of assessment. In addition to working state energy efficiency assessment, standard standby power consumption of flat-panel TVs were limited, specific requirements, before January 1, 2012 is less than or equal to 1 watts; and after January 1, 2012 is less than or equal to 0.50 watts, and the TV standby power consumption to maintain a consistent.

The following table is a list of hundreds of samples of the test and research results (table two) and the final determination of the specific indicators of the 3 levels (table three).

Table two: test results for flat panel TV

Table three: specific index values from table two flat-panel TV is not difficult to see, whether it is LCD or TV PDP TV, the energy efficiency reached the level of the less, grade three accounted for the vast majority, and was eliminated products also accounted for a certain proportion, which illustrates the vast majority of flat-panel TV market is not available energy saving features. It is understood that in the prototype test process, with LED backlight energy-saving technology LCD TV, LCD flat-panel TVs in the energy efficiency standards of the highest scoring system. Take the same 40 inches on the market average LCD TV and Samsung in 2009 launched the LED TV contrast to the daily boot of the calculation of 5 hours, an annual savings of nearly 150 kwh of electricity. If the current China has more than 400 million TV sets into full replacement Samsung LED TV, a year can save nearly 60 billion kwh of electricity, equivalent to the 1.5 Gorges Dam's annual output, thus LED TV in energy saving and environmental protection advantages. With the promulgation of the policy, lower than the index that is high energy consumption of TV will be eliminated by the market, LED TV will usher in development opportunities.

International brand strength arch, mainland brands to strengthen the layout

Driven by the enthusiasm of the international TV giant manufacturers, the major TV companies have layout LED TV market. So far, a total of 22 global brand manufacturers launched LED TV, covering 40/42 inches in size, 46/47 inches, 52/55 inches, etc.. Samsung is the most active, up to 8 models. At present, Samsung, SHARP, LG, SONY and other Japanese and Korean coefficients LED TV have listed, leading the market. And don't talk about the sales performance, it is Jiaore the LCD TV market.

Brand manufacturers big action import LED TV, has forced other TV manufacturers to follow up to grab push, mainland mainstream TV companies to step up the layout of the LED TV market. Hisense is the first to get involved in the mainland LED TV brand, since 2008 began to launch a number of LED TV products, and the full realization of mass production. TCL, Konka, SKYWORTH, Xoceco, Haier although not officially released the new LED to the market, but are actively brewing. TCL multimedia technology related sources, the TCL LED products have been developed in place, the next will expand the layout on the market; SKYWORTH stakeholders also revealed that SKYWORTH already has two LED products, the second half is expected to focus on the promotion of the market; and Konka LED products are ready; Haier also expressed concern and study of LED the product, will not rule out the possibility of sudden introduction of LED new products for LED; Xiamen Overseas Chinese reserves, can produce.

The global TV industry their moves, positive from the LED TV market. Although, LED TV is still in its infancy, but LEDinside said the mainland LCD TV market brand loyalty is high, coupled with the mainland's huge domestic market and domestic brands of the price advantage, development trend is good.

The fundamental problem: cost control LED TV popularity

Compared with the traditional LCD TV, the advantage of the LED backlight TV is obvious, but the high price often makes the consumers flinch. Currently on the market LED TV LCD TV compared with the traditional price is still high, there is still a gap of $500~1000, LEDinside said the ordinary small number of consumers at this stage can bear, in the short term, the market is difficult to set off a sales boom in LED.

Mainland Chinese brands are actively involved in the LED TV market is expected to become more affordable. At present, the mainland Hisense launched 42 inches and 55 inches LED TV cheaper than the price of 37%~42% Samsung. Although the cost is still high, but if the major brands into mass production, the product reaches a certain size, the price is bound to decline.

The most fundamental factor determining the price of LED TV is the cost of the LED backlight module. Current L