LED TV is raging has gradually become the mainstream.

LED TV from available to its more clear, lower carbon posture, by color TV manufacturers favor, many enterprises have been betting LED TV market, SKYWORTH, Hisense, TCL, Konka, Changhong, Tsinghua Tongfang, Samsung, SHARP, SONY and other well-known enterprises at home and abroad is continued to launch LED TV products. And on the eve of May this year, a large number of domestic LED TV turns the new market is the color TV market will be stirred up.

TV manufacturers bet gamble LED

LED TV as a newborn in the color TV market, the major concern of the major color TV, many TV manufacturers have said they will increase investment in LED TV, LED TV market to seize. Among them, Yang Dongwen, executive director of SKYWORTH group, said in an interview with reporters, SKYWORTH 3-5 will focus on the resources to do a good job in the LED TV, the company's LED TV sales this year is expected to be 4 million units. Konka Group, former vice president of Mu had also said that the construction of 5 LED Konka self financing line has been put into operation in March this year.

Despite the fact that today's LED TV or LCD TV, compared with the traditional LCD TV, its panel, imaging principle, working state and most parts, LED TVs are different from the traditional LCD tv. The biggest difference is that it uses LED as a backlight.

Why would LED TV manufacturers so much attention to it, insiders pointed out that LED TV can solve the traditional LCD TV's chronic illness - trailing phenomenon. In addition, LED is a new green light source, LED LCD TV as a backlight source also has the advantages of energy saving and environmental protection. Public data shows, with the brightness of the screen can take the initiative to adjust the brightness of the LED screen, compared to LCD TV energy can reach more than 30%, and completely free of lead and mercury and other harmful substances, which belongs to the green light.

In addition, due to a single LED light power is the smallest, long service life, stable brightness, color also has the advantages of rich, with LED as the backlight can bring higher imaging quality, longer life, higher color saturation and other advantages. The diagnostic test results from the Ministry of industry and information technology on the performance of LED TV display, LED TV in the dynamic definition, color gamut coverage, power consumption etc. key performance indicators compared with the traditional LCD TV products have greatly improved. In addition, LED LCD TV products can be made more slim body, appearance also give products a lot of extra points.

Upgrading market potential

From China Electronic Chamber of commerce consumer electronic product Survey Office survey data show that as a new product, as of now, consumers for LED TV products concern has been as high as 75%, this year China market ready to buy LED TV this year the proportion of consumers is as high as 34%, so it seems, LED TV market potential is enormous.

Consumer survey data from 22 provinces in the country show that the main focus of consumers to buy color TV sets in the brand, price, appearance, quality, function, energy saving and environmental protection. Compared to the traditional liquid crystal TV, LED advantage is obviously more prominent, including during the LED backlight TV body slim, high picture quality, fast response time, and has the advantages of environmental protection, long life and other advantages, to meet the needs of many consumers.

At the same time, the survey data also shows that the desire to buy from the point of view, about 30% of consumers believe that the "LED advanced technology, is the future trend of development, want to step in, more than 70% of consumers are primary factors in selecting LED backlight TV is" stylish ", followed by" good quality "," energy saving".

It is worth noting that, LED LCD TV environmental protection has become an important factor to attract consumers. The survey data from Chinese Electronic Chamber of Commerce show that in 2009 China is ready to buy flat-panel TV households, 65% of households will pay attention to the issue of energy consumption and energy-saving products nearly 20% families will be the preferred standby power and the power consumption is low. Obviously, with the continuous improvement of consumer attitudes, consumer demand for television is no longer limited to the quality of the picture, etc., energy saving has become the focus of attention to the quality of consumer demand.

51 manufacturers prices hot market

As a newborn in the domestic color TV market, LED TV is one of the biggest problems facing the high price. As with many new products and technologies, because the technology is not mature, the development of new technologies and new products production line equipment requires a lot of cost, the price is higher than the traditional LCD tv. However, with the development and improvement of technical level, LED TV has become one of the development direction of color TV industry. Who can succeed in the LED market, it means it will win more initiative in the color TV industry.

In view of this, the domestic color TV manufacturers at top speed the integration of upstream and downstream resources, have strengthened and Suning, Gome appliance retailer cooperation, lower prices, expected in the LED TV market "enclosure" success. SKYWORTH said that SKYWORTH will be involved in the upstream of the LED industry chain, packaging, chip design and epitaxial part, to ensure the integrity of the supply chain. Reporters learned that, due to the construction of the self financing Konka LED production line put into operation, the increase in its own production capacity is also expected to Konka LED TV prices are down nearly 30%.

In fact, as early as the previous two years, LED TV have made price moves, in 2008, the average price of LED backlight TV market as a whole 48211 yuan, from 2009 to May, the average price dropped to $27083, a decline of 43.8%. This year, LED TV price moves even more ferocious, during which Hisense's 47 inch LED TV hit $9590