LED TV is still a high priced products

The eve of the outbreak of controversy

LED backlight module and LCD TV is currently widely used CCFL backlight module spreads reduced from 2-2.5 times in 2007 to about 1-1.5 times now. Hong Cheng admitted price and market awareness or hinder the popularity of LED TV factors. Especially for the concept of LEDTV, there are more than 70% consumer misunderstanding of LED LCD TV, take the innovation panel, chip, appearance as LEDTV, only 28% of consumers realize that LEDTV is a breakthrough in the LCD backlight lamp panel.

Although the price has been significantly lower, but LED TV is still a high priced products, market acceptance and brand identification to be tested. "ISuppli senior analyst Gu Wenjun pointed out that currently use LED and CCFL white application cost spread about $100-150, terminal sales spread about 300-500 dollars, the price is still higher than the general LED TV LCD TV for more than 2 times, the market acceptance should be tested.

In addition, Gu Wenjun believes that in addition to price differences, the brand is also a key factor in determining LED TV sales. Take the 2-3 times the price to buy LED TV customers usually have specific brand preference is the main tendency of Samsung, SONY brands such as Japan and South Korea for the two or three line brand manufacturers, and many domestic TV brands, I am afraid of large size LED TV is not a good way to go.