LED TV key performance beyond LCD TV

China electronic commerce, Chinese Electronics Standardization Institute today in Beijing jointly issued the "LED TV key performance indicators diagnostic test results, data show that LED is better than the traditional TV LCD TV in the key performance indicators of dynamic contrast and color performance, power consumption and so on, will lead the new trend of flat-panel TV consumer.

According to the "LED TV key performance indicators diagnostic test results, Ministry of digital TV standards compliance testing center engineer Sun Qifeng pointed out that the test of Hisense, Samsung, SHARP 6 LED TV products, market sales accounted for more than 50% models, can objectively reflect the general performance of Chinese market LED TV products at present. LED TV in color gamut coverage rate, power consumption, dynamic contrast and brightness uniformity of several key indicators than the average level of the traditional liquid crystal TV products have greatly improved: the color gamut coverage (NTSC) upgrade from the traditional LCD TV 75%-100% to 105%-113%, the power consumption is reduced by 40% on average, dynamic contrast is more than 25000:1 LED TV is flat, represent the general trend of industrial upgrading in future.

It is understood that the Chinese market, the main LED TV manufacturers, including Hisense, Samsung, SHARP, SONY, the market size has covered 40/42 inches, 46/47 inch, 52/55 inch, about 12 products. Chinese market Hisense first began independent research and development of LED TV, and the completion of the first domestic LED backlight module production line, since the beginning of 2008, launched a 42 inch, 47 inch, 52 Inch three LED TV products, and the full realization of production. Then SHARP, SONY were to launch a LED flagship product, but the catch up from behind Samsung, 51 on the eve of 6000, 7000 and 8000 across the board launched three series of 8 models of LED TV products, becoming the first domestic LED TV mass market foreign TV companies, LED TV consumer market gradually warming.

At present, although a number of brands are released ultra-thin energy-saving LED TV, and terminal sales, but does not rule out some brands to flaunt their fashion trend, do not have a mature commodity LED TV technology, TV into the LED team. SONY April ahead of the launch of the Chinese market, the only one of the LED TV KLV-40ZX1, to the present there are only a sample display in the store, but not the end of the sale of goods.

China Electronic Chamber of Commerce Deputy Secretary General Lu Renbo pointed out that in China LED TV consumption has just started, the price factor is considered the most consumers. At present, Hisense, Samsung LED TV in the price strategy closer to reality in sales, 40/42 inch size, Hisense slim LED TV priced below 10 thousand yuan, only ordinary LCD TV in the high-end price of less than 2000 yuan. The edge of the RGB-LED backlight mode of the SONY 40 inch LED TV price is as high as 26999 yuan, equivalent to almost 3 Hisense 42 inch LED TV 1 Taiwan Samsung 55 inch LED TV, SONY 3 sets of the same size ordinary LCD TV prices, compared to SONY LED flat-panel TV does not have a competitive advantage, on TV the early stage of market competition China LED had left behind.

In the mainstream of domestic and foreign mainstream flat-panel TV manufacturers to promote the LED TV products, consumer market awareness of LED TV has improved. According to a survey carried out in Beijing Suning stores 51 office Chinese Electronic Chamber of commerce consumer electronic product survey before a flat-panel TV products consumer subjective evaluation activity data show that the purchase of flat-panel TVs in anticipation of consumers, to choose LED ratio as high as 34%. China Electronic Chamber of Commerce Deputy Secretary Lu Renbo predicted that the next three years, LED TV is likely to gradually replace the traditional LCD, become the mainstream of consumption. In order to promote the domestic market LED TV promotion and popularization, let more consumer awareness of LED products, Chinese Electronic Chamber of commerce is the introduction of a unified logo TV LED, Hisense, Samsung, SHARP LED TV will be posted signs in a prominent position, so that the consumer recognition.

In the country to promote energy saving and environmental protection, contribute to the promotion of energy-saving LED flat-panel TV products, will also be favored by the majority of consumers. LED TV low consumption, highlight the advantages of ultra-thin technology, the future of LED TV will replace the traditional LCD TV, the market led.