LED TV market outbreak of local enterprises to accelerate the layout

LED TV by consumers, sales rose rapidly

Although some experts suggest that led tv is just a back light source replaced LED (cold cathode fluorescent lamp), rather than using the LED panel, but LED TV still attracted the attention of consumers, domestic and foreign TV companies without cover started a price war. The data show that the market has less than 1 years of LED TV has achieved more than 150% sales growth, and has the advantages of industrial chain of foreign brands by virtue of the holidays on the prices also gained high profits and to seize market share. Meanwhile, the reporter learned that, in order to gain the initiative to compete, local enterprises in the positive layout of the upstream industry chain, but also to strengthen the vertical cooperation between the industrial chain. LED TV sales rose rapidly, LED TV alternative CCFL LCD TV some unexpected speed, which makes the original layout in the field of the lack of some enterprises have been caught unprepared. Yang Dongwen, vice president of SKYWORTH group, said. Orville consulting data show that a quarter of last year, the national LED TV sales of only 1500 units, but the first quarter of this year has reached 327 thousand taiwan. Reporters in the appliance store to see 51, SHARP 40 inch LED TV has dropped to 8999 yuan, LG 47SL90QD not only the price straight down 2000 yuan, and 32 inch lcd. Local brands LED TV prices diving, SKYWORTH 42 inches LED TV fell to $6999. In fact, the past two years, LED TV prices have maintained a downward trend. Relevant statistics show that in 2008 the average price of LED TV is 48211 yuan, 1-5 month in 2009 fell to $27083, a decline of up to 43.8%, and this year, LED TV prices fell more ferocious. Xie Qinyi, vice president of Greater China, Displaysearch believes that the adjustment of the upstream product prices for the rapid production of LED TV to create the conditions. In the first quarter of this year, 40 inches LED backlight module with the same size CCFL spreads, from $140 in the fourth quarter of last year fell to $100. He believes that by the end of 2010, the difference between the two will fall to less than $40. Lower prices directly led to the promotion of LED TV sales. Research firm iSuppli predicts that in 2010 40 inches and above the size of the LED TV sales will grow by more than 6 times more than in 2009, from the rise of up to 18 million 800 thousand units in taiwan. According to the LEDinside conservative estimates, 2009 LED TV accounted for 120 million of global TV sales ratio of about 5%, will increase at an annual rate of 200%, global sales in 2012 is expected to nearly 300 million units, while sales has accounted for more than 90% CCFL LCD TV LED TV will be replaced. Sun Weizhong, deputy general manager of SKYWORTH China Marketing Center believes that the inherent advantages of energy saving, thin and full HD, coupled with the continued decline in the cost, so that the advantages of LED TV highlights. In Beijing, Shanghai, Guangzhou, Shenzhen and other major cities in the chain of channels, the proportion of SKYWORTH LED TV accounted for the overall sales of its TV has reached 70%. Xie Qinyi believes that from the development trend of global TV industry, LCD TV in the replacement of CRT TV near the end, additional value of newer technologies to move up TV products, LED backlight technology from the current point of view is the most easy way. Local brands will face the challenge of statistical data of Suning, Gome's two channel display, 51, Samsung, SONY, SHARP as the representative of the foreign brands with control of the LED industrial chain and targeted on the prices, back to 57% in the two major chain channel market share, which previously occupied more than 60% share the local brand proportion fell to 43%. During the 51, some foreign brands to 40 inches or more of the big screen LED TV price down to less than $8000, the price is cheaper than some of the non LED products before. A color TV business executives revealed that in the past one or two years, Hisense, Konka, SKYWORTH and other local brands have launched LED TV, but the light source is purchased or not mass production of the brand. At the same time, although the domestic LED industry is growing rapidly, but most of them are still part of the supply chain and OEM production mode, the key technologies of LED upstream is still lacking. Therefore, the profit margins of local brands is not large, and foreign LED TV continued price cuts, the local color TV companies have to follow the price, profitability challenges. Statistics show that in the application of LED related patents in the country, Japan accounted for 27.9% of global patents, China accounted for only about 9.34%. Chinese enterprises are mainly concentrated in the patent LED packaging and LED applications, such as the middle and lower reaches of the industrial chain, most of the chip manufacturing patents are mastered by foreign companies. Luo Qingqi industry experts believe that the current domestic LED industry has not yet formed a complete industrial chain, key components, chips and other materials are still in the post era to heteronomy, LCD TV LED for the main competition, Chinese TV enterprise may once again fall into the foreign-funded enterprises in the industry ". That is to say, when the popularity of the LED TV, foreign brands will become the biggest beneficiary, and subject to the key elements of the core technology, Chinese enterprises will be difficult in the new round of competition in the industry zhandexianji. Taiwan Optronics Corporation CEO and general manager Chen Laizhu told reporters, with the continuous upgrading of the production line, the LCD panel industry competition will face raw materials, process, logistics and transportation bottlenecks in future, by improving the scale to reduce the cost of the panel will come to an end, and the new materials, new technology and application and new experience on the layout of the panel is now to do business. Perfect industrial chain is the key in October 2009