LED TV outbreak market share growth

According to statistics, 1-5 months, China's total production of 44 million 365 thousand color TV sets, an increase of 20.2%, the yield ratio of the LCD TV is gradually rising, has become the leading force in promoting industrial development, reflects the trend of the upgrading of industrial structure. Exports rose steadily, according to customs statistics, 1-5 months, China's color TV exports grew by 36.9%. At the same time, the domestic retail market to maintain high growth, according to statistics, 1-5 month cumulative retail sales of 17 million 162 thousand color TV sets, retail sales of $66 billion 910 million, compared with the same period last year, an increase of 32% and 44.2%. LCD TV retail sales of 13 million 780 thousand units, accounting for the proportion of the total retail sales of color TV 80.3%, retail sales of $58 billion 930 million, compared with last year, an increase of 78.9% and 61.7%.

Half a year to seize the market

LED LCD TV began listing promotion, in 2009 to 2010, in large and medium-sized city sales terminal products, the number has accounted for half of the. It can be said that the progress of the popularity of LED TV some more than previously expected to become a large and medium cities in 2010 flat consumer market mainstream products. The popularity of LED TV has a great relationship with consumer habits and concerns. As consumers continue to be younger, the quality of the high degree of concern in the television gradually. At the same time, also with the color TV companies in the LED TV non investment has a very large relationship.

LED universal storm set off. 2009 full year LCD TV sales exceeded 24 million 700 thousand units, an increase of 102%, flat-panel TVs to achieve a comprehensive CRT TV beyond, this year also officially opened the prelude to the rapid spread of LED tv. In the first half of 2010, LED has shown a speed of growth. In May this year, LED sales reached 8.9%, sales share of up to 18.5%, sales grew by more than 30 times. In overseas, LED LCD TV market size growth rate beyond people's imagination, according to the forecast data, in 2010 the global LCD TV shipments growth of 29% compared to last year, reaching 188 million units, of which LED LCD TV will occupy all LCD TV shipments reached 37 million units in 20%.

Competition market segments with homogeneous competition

To avoid the homogenization of competition trap, lose the competitive strength, many companies have LED back light of this technique is applied to a variety of products, such as Internet TV, 3D TV and other products. Analysts pointed out that the use of LED backlight to different functions of TV products, LED TV occupy multiple segments of the domestic color TV enterprises to deal with the homogenization of competition is an important means of competition. In addition, LED TV's core technology, chips and other core components are held in the hands of foreign companies such as Samsung, Chinese enterprises are not competitive, once these companies do a technology or parts of monopoly, market cultivation of domestic enterprises will be in vain, only for foreign companies to do the wedding dress.

Many advantages of with LED backlight with, such as LCD TV can make a better color, higher brightness, energy saving and environmental protection, longer service life, but also can realize the ultra-thin design, LED backlight LCD TV has become the protagonist of the domestic color TV market. Consumer demand in the market flat panel TV, LED TV will also fall into the same market situation CCFL backlight flat-panel TVs, to the direction of the homogenization of competition fall.

In appliance stores the TV counter, some segmentation function of the LED TV was welcomed by consumers, such as the black crystal TCL LED Internet tv. In this regard, the person in charge said that TCL, they will be synchronized variable frequency power supply technology used in LED TV, in the field of LED TV continue to distinguish the super energy-saving series".

Allegedly, LCD TV power supply technology is the industry's first synchronous frequency conversion. It adopts double power management mode, not only greatly improve the efficiency of the power supply, to achieve ultra low standby power consumption, but also can make the entire screen TV brightness uniformity is further improved, thus effectively improve the image quality.

To reduce the cost of downstream linkage

LED TV market share will rise from 6% last year to 34% this year. The rapid growth of large size backlight market brings opportunities for LED manufacturers. But at the same time, the supply of LED chips and devices can keep up with the rapid growth of the demand for market worries. Experts believe that the recent shortage of LED chips and backlight are not unrelated, in the face of the temptation of the backlight market, the major TV manufacturers have tried to extend to the upstream. But China's LED industry is relatively dispersed, more ground to the low-end products is an indisputable fact that the backlight market in China LED large size of the future will be how to develop, TV machine factory cut LED chip manufacturing coordinated development is a mode to reduce the cost and improve the competitiveness in an effective way.

Experts said, now is the key period to seize the LED TV market share, who occupy the upstream raw materials, and can control the cost, who will be able to seize market opportunities. It is reported that the day before the announcement has been Hisense will raise 5 new LCD module production line integration, at the same time, the independent research and development of LED backlight continues. It is understood that SKYWORTH, Konka is also through strategic investment LED packaging companies to protect the supply of upstream parts.

Reading what is LED?

LED TV should be accurate to say is the LED backlight LCD TV, LCD TV and CCFL common is different by condensing backlight backlight for LED backlight. The LED light source technology adopts the method of intelligent point light source