LED TV parity or now explosive growth

Application of LED backlight technology TV prices in the future there will be more room for decline. Industry research firm iSuppliCorp. predicts that LED LCD TV market demand will grow rapidly. Next year, LED backlight technology penetration rate will increase from 3% in 2009 to 10% in 2013 will occupy a share of 39%. Which brands in the second half of this year will be planned to attack LEDTV a piece of cake.

Parity brings advantages

ISuppli liquid crystal display research department senior director SwetaDash said, because the LED luminous efficiency, coupled with the second half of 2008, leading to excess supply price fell to the traditional LED module, LCD backlight CCFL (cold cathode fluorescent lamp), and the cost of LED spreads have narrowed. The agency predicts that it will increase to 10% next year, with a share of $39% by 2013.

Information Times reporter learned that, because LED has the excellent characteristics of green technology such as energy saving, thin design, more brands are planning to attack the LED LCD TV market in 2009. Including Samsung, PHILPS, SHARP, SONY, Toshiba and LG and other TV manufacturers, will be in the second half of this year to improve the use of LED backlight. DiplaySearch said that the main reason is that LED backlight converted from direct light source to the side light structure, a substantial improvement in the cost structure.

Insiders said, LED backlight technology is relatively CCFL, has many advantages of high brightness, low voltage, small power consumption, although the cost is relatively high, but the amount of postpartum costs will decline, and will surely have a consumer group. According to reports, the current cost of LED TV has dropped a lot compared to the previous, 2009 is expected to further decline in the cost, and the cost of ordinary CCFL will further reduce the gap.

New opportunities for domestic brands

Topology researcher Zhang Chengwei pointed out that "the biggest pressure market prompted LEDTV parity, will be actively involved in from China brands. If China launched Hisense 42 inch and 55 inch LEDTV cheaper than Samsung in the price of 37%~42%, while the Chinese brand factory TCL, SKYWORTH, Konka, etc. will also be launched in the second half of LEDTV.

Earlier media reports said the domestic color TV enterprises to enter the LED industry faces the problem of patent, in this regard, the source said, the current market competition situation, China sales LEDTV patent issues, expected future sales are expected to increase China LEDTV.

Reporters learned that, in the TV manufacturers, Hisense announced the establishment of a LED module production line, the follow-up will be raised 1 billion 500 million funds for the development of LED module technology. Since then, Tsinghua Tongfang also said it would raise 2 billion yuan focus on LED. One or two years, Hisense, Konka, Samsung, Tsinghua Tongfang, LG, SONY, SHARP have launched LED tv. The store LED TV has been on sale, but because the price of high-end, and do not understand the concept of LED, is still in the rising period of LED TV sales.

Zhang Chengwei said, LED backlight TV will be the market opportunity, as the Chinese brand factory will promote LEDTV parity, the relevant manufacturers can take this as China's best market to enter the LEDTV. While the panel manufacturers Samsung, LGD, AUO and CMO actively drives LEDTV towards parity and size centralization trend.