LED TV price is too high can the national day selling red?

After Samsung, Sony, SHARP announced a high-profile LED to high-end LCD TV after the transition, as the technology matures, LED LCD TV, also promote the tide, in mid August, Hisense will be its 47 inch LED LCD TV to million yuan. SKYWORTH, Konka, TCL said it will launch a full range of LED LCD TV before the eleven, all companies are optimistic about the eleven golden selling point.

Compared with the traditional LCD TV, LED LCD TV color and image performance is stronger, lower power consumption, longer life, more safety and environmental protection, its appearance is more thin. Due to the excellent characteristics of LED light source, the technology can enhance the color gamut of the TV, LCD TV at lower power consumption to achieve higher brightness and color saturation, as well as animation performance. For LCD TV companies, this is currently a rare new high-end product areas.

The reasons behind the slow promotion of LED TV

From May to August, LED LCD TV market for more than 3 months, the domestic market performance is not good. According to the home appliance industry market research firm Ovid consulting statistics, the domestic LED LCD TV sales in 2009 of tens of thousands of units, the traditional LCD TV sales of 11 million units. Store sales staff complained that LED LCD TV sales is poor due to high prices.

Samsung 46 inch LED LCD TV priced at more than $21000, using the edge of the RGB-LED backlight model Sony's 40 inch LED TV price of up to $26999, equivalent to the price of three ordinary LCD TV with the same size. Hisense, SKYWORTH 55 inch LED LCD TV price of $16000, the same size of the traditional LCD TV price of about $8900.

LED LCD TV price is due to the high cost of its LCD module light source. The backlight used in LED TV is a light emitting diode, which is more expensive than the ordinary LCD tv. In large size LED LCD TV, the backlight can account for about 40% of the cost of the module, and the cost of the module to account for the cost of the TV set into 7. Tsinghua Tongfang consumer electronics division deputy general manager Wang Xiangdong at the end of July has publicly said, LED backlight involves a number of patented technologies, the TV manufacturers to pay high patent fees, resulting in LED LCD TV prices do not fall down.

China Electronic Chamber of Commerce Deputy Secretary General Lu Renbo believes that this requires a certain amount of time". LED TV prices this is LED product is still in the early popularity, because LED TV products smaller, on the production cost compared with the traditional LCD TV has a large gap, at the same time performance than the traditional LCD TV has a qualitative improvement, now LED TV is "a strong technical strength, on behalf of the future development of enterprises launched the direction of the product, in general, the price is still in a reasonable range.

Many businessmen look forward to national day store

However, in 2009 has become a clear introduction of LED LCD tv. Foreign TV brands have announced plans for their LED LCD TV in china. Samsung Electronics Greater China Marketing President Jin Rongxia made it clear that in 2009 the goal of Samsung Electronics, TV sales accounted for 10% of the proportion of LCD TV LED. SHARP is also similar to the data.

Before the national day, the domestic color TV manufacturers will also start LED LCD TV promotion tide. Zhong Zhifeng, general manager of SKYWORTH Guangzhou branch, the company will be in eleven before and after the introduction of 42 inches to 55 inches of the full range of LED LCD tv. "We mainly extend to small and medium size. Konka Market Department official said, the company will launch the new LED LCD TV in the national day, and at the end of the year to complete the two series of LED promotion plan, when Konka will have 26 inches to 52 inches LED LCD TV product line. Currently, LED LCD TVs are mainly large size.

Market participants believe that the National Day is the traditional TV sales Wang quarter, the domestic color TV manufacturers to choose the national day group LED TV, is expected to promote good results. Development of LED LCD TV is the trend of the TV, LED TV will become a new product to replace the traditional LCD tv. From the overall cost of the use of TV, LED TV is much lower than LCD and CRT tv. Comparison of LED with a same TV 40 inch LCD TV and Samsung launched in 2009, and in 5 hours every day on every year, Samsung LED TV can help consumers save 40% of electricity consumption, the use of 10 years, electricity costs saved enough consumers to buy a LCD tv.

According to the survey data Chinese Electronic Chamber of commerce consumer electronic product investigation office shows that consumers for LED TV products concern has been as high as 75%, China market ready to buy LED TV this year the proportion of consumers up to 34%. China Electronic Chamber of Commerce Deputy Secretary General Lu Renbo believes that LED TV has become the mainstream trend of the market and the trend of the times will soon come, is expected by 2011 LED TV market share will exceed ordinary LCD tv.