LED TV sales doubled is expected to accelerate the transformation and upgrading of the domestic color TV industry

Chinese Electronic Chamber of commerce consumer electronic product investigation office recently released survey data forecast, 2010 China LED TV sales will reach 4 million units from 1 million units now, an increase of three times. At the same time, LED TV consumer concern ratio of up to 75%. This means that as a traditional LCD TV upgrade products, LED TV will become the future mainstream color TV industry.

In this regard, experts believe that the LED TV sales is expected to accelerate the transformation of doubling the domestic color TV industry upgrade, with the continuous improvement of the industrial chain as well as the price of a gradual decline, is expected in the next few years after the implementation of LED TV will substitute the traditional LCD LCD TV, and it will attract more companies to shift the focus of the development of colorful plants in LED field.

LED TV into growth channel

LED TV has been accepted by more and more consumers because of its advantages such as ultra thin body, energy saving effect, fashion modeling, wonderful picture quality and so on. At present, in the performance of LED TV products, the Ministry of TV standards compliance testing center testing data show that, LED TV mainly in the dynamic contrast and color performance and energy efficiency compared with the traditional LCD TV has increased dramatically, especially energy consumption, LED TV for an average of more than 30% reduction in energy consumption than traditional LCD tv. Market research firm Displaybank expects 2010 Global LED TV sales will reach more than 15 million units in 2011 and in 2012 shipments are expected to reach 25 million and 50 million units.

In the domestic color TV market, since the second half of 2008, SHARP, Samsung, SONY have launched a LED TV in the Chinese market. From the beginning of this year, the domestic color TV brands have also set their sights on LED television, to seize the high-end market, Hisense, TCL, SKYWORTH, Changhong, Konka, Tsinghua Tongfang and other companies this year have released a new LED tv. According to the professional research institutions Ovid consulting monitoring data show that from the beginning of the third quarter of 2009, the number of LED TV industry launched more than 80 new products, accounting for more than the same period the number of new product 1/3, the National Day golden week LED TV retail volume and retail sales in 2009 relative to September achieved 200% growth. Suning Appliance Retail business sales data shows: with the overall recovery of the domestic consumer market, sales of color TV, LED TV in the third quarter accounted for 3%, the National Day period has been close to 8%, during the Spring Festival next year is expected to exceed 20%.

For the development of Chinese LED TV, Chinese Electronic Chamber of Commerce Deputy Secretary General Lu Renbo said, LED TV has developed for more than a year in Chinese market, product lineup to take shape, and gradually realize the cognitive growth in large and medium-sized city. LED TV consumer subjective evaluation data of office Chinese Electronic Chamber of commerce consumer electronic product survey conducted recently showed that the big market in the city to buy flat-panel TV to consumers, there are 25% tend to buy LED tv.

Beijing PRC, market research, marketing director Peng Yu also believes that with more dimensions LED backlight TV new listing, domestic and foreign brands have achieved mass production and increase efforts to promote LED TV will enter a period of rapid expansion in the next few years.

Price factors restrict the development of LED TV

Chinese color TV industry since 2009 in household appliances to the countryside, with old change new policies and upstream resources support, continue towards the tablet and digital direction to accelerate, tablet sales has reached the scale of nearly 80% of the total share of the scale of color TV, the LCD products as the main market, and sustained rapid growth. In this one, LED TV is still in its early stages, compared with ordinary LCD LCD TV, the price should be higher than 30%-50%, which has become a major factor affecting its sales volume. As part of the TV price Ovid consulting the latest statistics as an example, the current common 32 inch LCD TV 3500 yuan, 9499 yuan Samsung LED TV, Tsinghua Tongfang LED TV for 5400 yuan; 40/42 inch LCD TV 6000 yuan, 14000 yuan Samsung LED TV, Hisense LED TV for 9588 yuan; 55 inches 52/ LCD TV is 12000 yuan, 25000 yuan Samsung LED TV, Hisense LED TV for 20000 yuan.

The reason why LED TV prices are too high because the industry chain is not yet perfect. First, in the upstream, LED raw material shortage; secondly, LED backlight due to low yields, resulting in unit cost is too high; finally, in the end product, the TV companies have LED TV positioning in the high-end products. In addition, LED involves a number of patented technology, color TV manufacturers usually have to pay high royalties, which also increased the production cost of LED TV to a certain extent.

It is subject to price constraints, so that some consumers are currently LED TV prohibitive. According to the survey data Chinese Electronic Chamber of commerce consumer electronic product investigation office forecast: 2009 annual LED domestic TV market consumption scale close to 1 million, equivalent to only 5% of the total annual consumption of flat-panel TV, LED TV and a lot of room for market growth. In this case, it is expected that in recent years, the traditional LCD TV will occupy the mainstream status of the domestic flat-panel TV market.

Although the LED TV market share is still relatively limited, but experts believe that a major trend in LED TV as a flat-panel TV industry development, the domestic color TV enterprises are beginning to increase its marketing efforts, with the future of the LED backlight industry chain improvement, production cost and sales price will be gradually reduced, which are expected to accelerate LED the popularity of television pace. According to the law of the industry, when the price of new products to the market price of the main model 1.5 times