Market consumption will never catch up with the trend of technology change. In the vicinity of the LCD LCD TV to replace the mainstream flat-panel TV sales accounted for less than a year, more energy saving and environmental protection is more clear and thin LED TV focused on the beach.
In April 10th, Samsung in Beijing to China market in one fell swoop the global launch of 3 series of 9 new LED TV, although this is beyond the LCD industry hopes become the mainstream of the first large-scale listed LED TV debut, but after Hisense, Konka, SONY, SHARP and other manufacturers have LED big screen TV NEW listing, the industry analysis, along with the link LED TV industry chain in the cost of a breakthrough, especially manufacturers force promotion, flat-panel TV industry is expected in the near future, entered the LED era.
Light energy into the biggest selling point
LED industry is a light emitting diode, as early as in 1960s after the birth was identified as the next generation of lighting applications. But in a very long time, although LED has been widely used in mobile phone backlight, computer display, digital cameras and other areas, but in the field of television, until 2007 by Samsung pioneered the world's first commercial use of LE backlight 70 inch tv.
The Ministry of industry and information technology senior engineer Liu Quanen told reporters, with the brightness of the screen can take the initiative to adjust the brightness of the LED screen, compared to LCD TV energy can reach more than 30%, toxic and harmful substances and completely without lead and mercury, is the real green light source. It is reported that the LED light source is not only to achieve a substantial reduction in the thickness and weight of the TV, but also has a higher reliability and stability. If you press the 5 hours a day, a LED TV can be used for nearly 55 years. Due to the use of smaller than the fluorescent lamp with the semiconductor, LED TV LCD TV is also another feature of ultra-thin. Samsung's global synchronization of the new LED TV market, and even to do a finger like 2.99 cm thin body.
The performance of LED TV's own, soon being recognized as a new direction for the future development of TV, so whether it is domestic manufacturers or joint venture brands, the LED backlight LCD TV as a high-end products to promote. DisplaySearch and iSuppli two global market research institutions invariably see this year as the most critical year of LED popularity.
High prices hinder development
However, as the future direction of development of LCD TV, LCD products using LED backlight technology is not a price advantage, the biggest factor and high price and consumer understanding of LED technology is still lack of hindering the development of the. A recent survey showed that 86% of consumers believe that their price is expensive, and more than 7 of consumers on the concept of LED LCD TV misreading.
Reporters saw from the market, the introduction of LED LCD TV brands are SHARP, Samsung, SONY, Hisense and SKYWORTH. Currently in the sale of LED LCD TV is not much, its price is usually 3 to 5 times the ordinary LCD tv. Hisense's 42 inch LED LCD TV, for example, the price of $15999, Samsung's 55 inch price of $35999, SONY's 55 inch LED LCD TV price of $39999. Compared with the same size LCD TV, the price is only about 10 thousand yuan.
In addition, the concept of LED, there are still more than 7 of consumers on the concept of the existence of LED LCD TV error understanding, mistakenly panel, chips, as the appearance of LED LCD TV innovation. Only 28% of consumers realize that LED LCD TV is a breakthrough in the backlight.
This year is expected to mass market
This year, the Chinese and foreign flat-panel TV manufacturers are starting to LED TV as a high-end products to promote. Including Samsung, SHARP, SONY, Hisense, Konka and other brands have released a new terminal using LED technology. The global TV market share of the first Samsung, the more concentrated the release of 9 relates to 55 inch, 40 inch LED TV, Samsung Electronics China Marketing President Jin Rongxia an interview with this newspaper will continue to dominate the hide in the LED TV market ambitions. LED this year accounted for more than 10% of the annual sales of Samsung tv. "
"LED TV is an important hot spot this year. Liu Hongxin, general manager of Hisense, told reporters that LED backlight LCD TV is expected to usher in the peak of rapid development this year. Prior to this, Hisense announced the establishment of a LED module production line. Tsinghua Tongfang also said it would raise 2 billion yuan focus on LED. In addition, the domestic LED industry chain to carry out good, the upstream production enterprises are mainly Shenzhen, Shanghai, Jiangxi LIAN big blue, the middle production enterprises are mainly Shenzhen, Hebei Segotep, Hangzhou Chuangyuan quantum, the downstream production enterprises are mainly Xiamen Hualian, Foshan photoelectric.
Independent third party statistics show that this year's global LED TV market size will reach 3 million -800 units. Compared to the size of the LCD TV market has formed 100 million compared to the scale is not large. However, with the new size of more LED TV market, coupled with domestic and international brands to increase the scale of production and promotion efforts, LED is expected to usher in the first peak of this year's 51 sales.
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