LED and netbook can be described as a heaven-made match, LED was considered a hero behind the scenes prompted the netbook birth and popular with its light, power-saving advantages. Netbook with its small size, LED will pull down the application only in the high price of the altar, restricting the size and cost of the LED technology, netbook provides a popular route for the popularization of LED in the middle of the notebook computer.
A heaven-made match 1 LED and Netbook
In 2008, the most eye-catching in the field of LED backlight field is undoubtedly Netbook, Taiwan Computex exhibition, Intel Netbook to create a Chinese name "netbooks", it was vividly called the "PC", its main purpose is to the Internet, to meet the needs of consumers in the travel, meetings, travel to more portable, compact, lower power consumption, and performance of the support to the Internet as the core business needs, Netbook from the date of birth is popular among consumers. Netbook because you want to take into account portability, the size is generally 10.2 inches or less, for LED, the smaller the size of the lower the cost. The Netbook because of its function of thin and battery life of the most fancy, which is precisely the inherent advantages of LED. It is difficult to say whether LED achievement Netbook, or Netbook achievement LED.
2 big notebook computer manufacturers covet Netbook
In the 2008 Taipei Computex exhibition, ASUS, Acer, MSI and other traditional notebook computer manufacturers have come up with their own Netbook, HP, DELL, Lenovo also has the advent of Netbook. Throughout 2008, especially in the second half, Netbook became the focus of the entire notebook computer industry. According to the analysis of ASUS, 10 inches below the screen of the Netbook will pose a threat to the last 11 inch notebook computer market, and the size of mainstream notebook computer does not conflict, so it will not affect the notebook computer the original purchase intention, but a new market. ASUS also cut in the early Netbook market, grab the Netbook 4 into the market, so that it even adjusted the company's market share in the future planning. ASUS had originally planned to share third in 2013, and then put into EeePC (ASUS Netbook product named EeePC), the company is expected to reach third of the market share of time will advance to the 2010, 2011, the year 2009 is expected to stand steady and believe fourth.
The rise of 3 Netbook is Nichia price storm.
The notebook computer with LED backlight in the past are side-e-mitting (Side View) package, this is due to the early Nichia patent, later OSRAM also by other manufacturers, it is difficult to enter. ASUS launched a low price Netbook, Taiwan LED plant (Top View) with positive light way package, although relatively thick, low level of technology, but also created the majority of the LED market, also triggered a rush in positive light Nichia market determination. Nichia launched a positive light type 3014, 3020 products in 2008, the price is greatly reduced, greatly threatening the market in Taiwan area of china. Taiwan factory price by 20% in the second quarter of 2008, the third quarter will cut prices by 8% to 10%, which led to a comprehensive and Nichia price war.
Because Nichia strategy in LED lighting market mistakes, instead rushing into the LED backlight market, and at low prices to grab the city is a good thing for the LCD panel makers, but we in Taiwan LED industry is the beginning of a nightmare. But in any case, the price of the storm is bound to promote the popularity of LED backlight panel, but also to the industry in 2009 LED in the field of backlight applications full of expectations. I hope that the increase in demand can be filled to reduce the loss of profits due to price cuts.
4.netbook is expected to become a weapon to break the patent war
The biggest problem affecting the penetration rate of LED laptop, still in the high cost of LED backlight module. The main cause of the high cost of LED backlight module, the brightness and patent issues. In the past due to the technology and patent threshold, the notebook computer market although the backlight potential is considerable, but only a few manufacturers (TOYOTA synthesis, Nichia etc.) food. Netbook backlight with LED patent on the chip is not particular about the cost structure also have different considerations. In the past most brands will require suppliers to components, the Japanese manufacturers buy patent LED chip to do back light, but the new white card NetBook based on cost considerations, will not do the same. White card NetBook practitioners for the LED provides an opportunity to accelerate the entry into the laptop backlight market.
The industry is expected to 2009, China White Brand netbook demand will rise, the opportunities provided by LED, as has been already reaching saturation of the mobile phone backlight applications. Taiwan, China's manufacturers have been eyeing this market, looking forward to the mainland related manufacturers can also through the local chip packaging, access to greater profits in this huge potential market occupy a place.
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