LED backlight TV market development trend analysis

In the history of the development of China's color TV industry, 2009 is destined to be an extraordinary year. In addition to the state has introduced a number of favorable policies for the development of flat-panel TVs, the development of television technology itself has also achieved a major breakthrough - LED backlight TV mass market.

The birth of the first black and white TV in China marked the arrival of the era of the first generation display technology CRT. CRT technology in the development of more than 20 years to achieve the transformation from black and white to color, from analog to digital, from the sphere to the plane of innovation. 2004, flat-panel display as the second generation of color TV technology has gradually been recognized by consumers. With the development of flat panel display technology, LCD and PDP as the representative of the rapid development of flat-panel TVs, has become the mainstream market. As for the current share of the market has been the largest share of LCD TV, the backlight technology has become the main cause of product upgrades.

At present, the application of traditional CCFL backlight technology LCD TV market mainstream. It is noteworthy that, LED backlight technology is more advanced than the CCFL backlight technology, and the market size of the LED backlight TV has developed rapidly since 2008. Beijing PRC, Market Research Co. Ltd. (CMM) display of the national 561 counties 5129 stores retail monitoring data, 2008 LED backlight TV retail volume grew 19767% in 2009, the growth momentum is strong, an increase of 47610%. Due to changes in product mix, LED backlight TV retail sales growth is relatively slow, an increase of 2219% in 2008, an increase of 4776% in 2009. At the same time, LED backlight TV accounted for the proportion of total retail sales of LCD TV is also rising, since March 2009, the rate of increase in speed, in May, LED backlight TV retail sales accounted for 1.1% of all LCD TV market.

Cater to modern consumption psychology

After years of development, flat-panel TV technology has been relatively mature, the price is getting lower and lower, but this has not been able to meet the higher demand of some consumers. With the popularity of high-definition flat-panel TV has gradually accelerated, consumer demand for flat-panel TV, ultra-thin high quality aspects such as increasing, energy consumption and environmental protection problem of flat-panel TV has become the focus of attention of the consumer.

CMM of the 22 provinces nationwide consumer survey data show that the main concern of consumers to buy color TV focused on brand, price, appearance, quality, function, energy saving, environmental protection and other aspects, compared with the CCFL TV backlight, LED backlight TV itself with the appearance of a thin, high quality, fast response time, and environmental protection long life and other advantages, to fully meet the needs of the modern consumer. More than 70% of consumers are primary factors in selecting LED backlight TV is "stylish", followed by "good quality", "energy saving", about 30% of consumers believe that the "LED advanced technology, is the future trend of development, want to step in".

Brand increase, more rich in size

2004, SONY launched earlier in the industry LED backlight tv. Since then, Samsung launched a 70 inch commercial LED backlight TV, but because of the high cost reasons, LED backlight TV temporarily stay in the initial stage, and did not quickly put into mass production. From the beginning of September 2008, Hisense, SHARP has launched LED backlight TV, in May 2009, SKYWORTH's LED backlight TV debut. Promotion, sales of LED backlight TV brand from 1 to the development of the 5, and the number of changes in the number of brands have become shorter and shorter.

LED backlight TV listed at the beginning, only a 70 inch specifications, from the beginning of October 2008, in less than a year's time, LED backlight TV from single dimensions to 8 dimensions at present, and presents the development by the large screen to the big screen trend, closer to the consumer demand. The main push the brand product specifications are different, Hisense mainly in the 42 inch market force, Samsung product lineup involves 40 inches, 46 inches and 55 inches and other specifications, SONY will focus on the product of 55 inches.

The size is more and more rich, the brand LED backlight TV model number from 7 in 2008 to the current development of the 17. Among them, Samsung in 2009, an increase of 7 models of LED backlight TV, retail volume share with the substantial growth. Samsung launched in April 2009 6000, the two series of LED backlight TV, in the month of 2009 1~5 LED backlight TV retail sales of the top ten best-selling models, Samsung accounted for the top 7 in the first half of the year.

Decline in prices to promote sales

2008, LED backlight TV overall market average price of 48211 yuan, 1~5 months in 2009, the average price dropped to $27083, a decline of 43.8%.

Sub brand point of view, Hisense since September 2008 began selling LED backlight TV, the average price of the product has dropped from 13828 yuan in 2008 to $10309 in 2009, a decline of 25.4%. Samsung to adjust the product structure, LED backlight TV average price fell from 256530 yuan to 24885 yuan, a decline of up to 90.3%.

From the product specifications, at present, has become the mainstream standard 55 inch LED backlight TV market, the average price fell by 38.8% from the market since October 2008, the average price of 30583 yuan, the price dropped to become 55 inch products to expand market share of key factors. 46 inch LED backlight TV in April 2009 to meet with consumers, the listing time is short, after more than two months of sales, the price drop of up to 0.6%, the current market average price of $20333. 42 inches as an important product specification LED backlight TV products, the average price fell from $16359 in September 2008 to $2009