LED backlight TV market to expand domestic and foreign manufacturers active layout

LED TV market expansion, has become the main driving force of TV manufacturers have to promote product upgrades, LED TV as an important strategy. Japanese TV factory became the first whip in this respect. According to the Hongkong Academy of Dr. Cai Zhenrong in the "2010 Shanghai international new light & New Energy Lighting Forum" on 2004, SONY will be the first LED backlight technology products, has introduced the use of LED backlight 40 inch, 46 inch LCD tv. Although these products are high power consumption, high calorific value and high price defects, but the advantages of LED in the display quality has been fully reflected, began to cause concern in the industry. LED backlight TV commercial real push to the South Korean manufacturers Samsung electronics. June 2008, by the Beijing Olympic Games to start the machine, Samsung began to promote large-scale LED backlight TV campaign, and the first to release the product in the Chinese market, although the main market was only the public display. Samsung LED TV is the basic mass involved in the home market from the beginning of 2009, listed 6 months cumulative sales reached 1 million units, to the end of December sales reached 2 million 300 thousand units, in the background of the market downturn in the financial crisis, to win market opportunities through technical innovation, LED application has become a classic marketing case, Samsung said it 2010 LED TV sales target is 10 million units. Chinese manufacturers to promote the enthusiasm of the LED backlight LCD TV is also very high, now the domestic TV manufacturers have LED TV as the adjustment of industrial structure, narrow the gap with the international show a giant gap between the opportunity and actively layout. According to the research and development manager of Hisense electric module company Qiao Mingsheng introduction, in the National 863 project "semiconductor lighting project" major project support, July 2008 Hisense self-developed 42 inch ultra-thin LCD TV LED TLM42T08GP market volume, to become the world's third company LED TV mass market. Currently, TCL, SKYWORTH, Konka, Tongfang and other domestic mainstream TV manufacturers have launched LED backlight TV, many manufacturers are working on the development and manufacture of LED LCD module. In order to stabilize the LED supply chain, strengthen vertical integration efforts, the domestic TV manufacturers in the layout of the LED industry is also very obvious intention. In this forum, SKYWORTH group display technology division president Li Xiaofang said, for Chinese television companies, low cost low cost LCD panel + LED backlight will be a development opportunity, it should be as a breakthrough in key layout of strategic development, increase investment in R & D. Take advantage of the opportunity to turn back to the LED-LCD backlight TV CCFL-LCD backlight, to promote technological progress to reduce costs, narrowing the gap with the world's leading brands. In this case, many domestic TV manufacturers are actively layout in the industry chain, to improve the supply chain system, and strengthen the important material supplier strategic partnership, there are plans to extend to the upstream supply chain, establish and improve the system of supply chain localization. Jiang Xiaoyi, general manager of Kunshan Konka LCD module factory also said that China is a big country in television, in the era of CRT has formed a complete industrial chain. Now into the LCD era, should also form a complete industrial chain. To this end, the TV factory should continue to extend to the upper reaches of the industrial chain, including the integration of LED packaging, chips, epitaxy and other industries together to create a local competitive LED backlight industry chain.

In the active participation of TV manufacturers, China's LED industry to further expand the market share of backlight applications, improve the probability of success in the application of innovative technology will greatly increase.