LED brand hegemony gradually expand the scope of application

Judging from the current situation, LED lighting companies have reached tens of thousands, but many manufacturers do not have independent research and development capabilities, LED core technology is still in the hands of foreign giants. Due to the lack of industry standards, the market's product quality uneven. At the same time, the product homogenization phenomenon is serious, many companies fall into a price war quagmire.

In the era of LED lighting, enterprises in order to be based on the market, we must have good quality, worthy of consumer trust products, to build the core competitiveness of products.

The so-called product competitiveness refers to the product quality, superior performance, as well as in the product manufacturing process through the process of improvement, management optimization has lower cost than competitors. Judging from the current situation, LED lighting companies have reached tens of thousands, but many manufacturers do not have independent research and development capabilities, LED core technology is still in the hands of foreign giants. Due to the lack of industry standards, the market's product quality uneven. At the same time, the product homogenization phenomenon is serious, many companies fall into a price war quagmire.

LED brand hegemony gradually expand the scope of application

With the application of LED lighting gradually from the road, tunnel, landscape and other outdoor lighting into factories, commercial, office, Home Furnishing lighting field, who can provide the best quality products and most considerate service for customers, the humanized design, who will be able to become the winner in the final contest. Therefore, whether LED lighting enterprises constitute the core competitiveness through the independent development of the technology, or through mergers and acquisitions and strategic alliances, gets the core competitiveness of the technology from outside the enterprise, all products need to strengthen capacity building, enrich and perfect the system of products, the weapon forging good products, and to find the suitable enterprise location market segments.

In the era of LED lighting, the explosive growth of the industry brought antelope effect. "The industry is growing, the competition is growing who will slow down. Insiders gave away the secret. In order to do "but not fast breaking, need to do Liaodi opportunities and Speed is the soldier's asset. The so-called "Liaodi Chahar machine in the head, in the heart", the enterprise must have sensitive, rapid changes in market perception, perception of competitors' actions and intentions, so as to provide reliable basis for making the competition strategy for the strategic deployment. At the same time, speed is one of key Speed is the soldier's asset., and is also the key to market competition.

At present, LED lighting product replacement cycle is short, the market is also in sharp change, therefore, enterprises need to establish reaction system to the customer as the center, to enhance the capability of supply chain integration and optimization, product planning and marketing of rapid response, otherwise it will fall into a passive situation of "quick fish".

LED lighting industry pattern subtle changes under the collective feast

The market is not the old market, the opponent is not the old opponent, whether you are the industry heavyweights or two or three line brand, have to race against time, destined to busy". Looking to the future, those who achieve the optimal allocation of marketing resources, internal strength deep, with the speed of the enterprise can eventually win. Who is competing for hegemony? Who is trying to catch up? Who's on the stage? Who turns around in pain? Let's wait and see!