LED business how to do the marketing of LED lamps? (two)

Three, to the interests of consumers

In the understanding of the real needs of consumers at the same time, "cheap" has actually changed the consumer's choice. Why do consumers buy products? Because she has demand, there is no need she will not buy. However, the demand is divided into two.

(1) physiological needs: physiological needs, is the need to apply or need to apply in the near future, for example, we want to drink water thirsty, hungry to eat.

(2) the psychological needs is a kind of spiritual level, why LV bag can sell the price of 10 thousand yuan? Because LV is not just a bag, it is to show others their status as a symbol of the status quo; why would Apple's mobile phone line up the crazy scene? Because it will not be used, good to use, can be used to do what these value is not important, the only important thing is to have the "apple" fashion symbol.

According to Maslow's theory of needs, after the settlement of the material foundation, the realization of respect and self value. China consumers from the material level to the spiritual level of the transition, the importance of the evaluation of others and society, is the evaluation of consciousness is strong, such as buying a car to show off, buy a brand-name clothing needs more people know, even in the face of mischief, consumers can violate the true inner thoughts, to be together public opinion, from the obvious tendency. It is also the face of the plot, so that more consumers like to buy the brand, like to buy to others.

Consumers have "dual character", in the high-end market through the purchase of high quality, they want to show off the product to prove their value, they must prove that "I am noble shoppers"; in the low-end market will always buy cost-effective products to show their skill, they want to prove that "I am smart shopper". Social and related products, such as cars, watches, handbags, IT products and clothing, consumers will need to pay attention to brand, have indicated that the status of consumers, level, grade, and other characteristics of the circle and the value of the Association; and self use products, such as canned food, household cleaning products, paper products and other products have to use only the value can be good.

In this case, we first have to figure out how this is a market, who is our target consumers? What is the price they can accept? Are they biased towards the value of the product or the psychological value? Under what circumstances do they choose our brand? Where do they buy?

We need to create more and better promotion methods, such as free experience, interactive games, lottery refund or by increasing the service, so that consumers at the same price to get more concessions, such as the telephone order, door-to-door delivery, free packaging etc.. In short, the nature of the consumer demand for the product is: not only to meet the face, but also less money, quality must be guaranteed.