LED can help the development of commercial lighting into the golden ten years

Previously, in the lighting industry, with the development of commercial lighting ten years of gold, said. 1997 to 2007 can be described as the rise of the current commercial lighting brand leader as a symbol of the market according to the golden season. 2008, the outbreak of the financial tsunami, commercial lighting, gold ten years ahead of the end of the next ten years of the brand PK preview of the game in 2009, the LED industry was fried hot. With the increase in the number of brands entering the field of LED lighting, a brand dispute will be inevitable. The traditional business brand companies involved in the overall market for LED lighting has advantages and disadvantages, after all, the successful operation experience of traditional commercial products may not be suitable for LED lighting. So in the era of brand competition, LED commercial lighting in front of the four angle theory "can still proudly advance?

Summary: commercial market segments as the four corner"

"Four angle theory" is the theory of PHILPS lighting in the European and Chinese market research, based on the price level, internal design, product scope and sales style of the four main variables. With Europe and the United States consumer and business philosophy and culture in China localization, PHILPS will undoubtedly play a more important role in the commercial lighting, after all, the combination of light source and business has a great advantage of development. The "four angle theory" to store summarized into four main categories: cheap, commodity display simple, community service with characteristics of the store; the price is cheaper, and more self-service merchandising stores; there is a certain grade, the price is more expensive, pay attention to product display and quality, pay attention to the decoration of shops, shopping is a kind of enjoyment of the store; top shop is high grade, the price of your goods. With a unique, style oriented environment and a high level of service to provide the best and luxury goods shop.

Based on the "four angle theory" to establish a market segmentation model - shops, so that these four types of shops to show their distinctive style, image and personality characteristics. The first two stores in the customer's concept, is a strong function of the store, to meet the basic characteristics of shopping behavior is typical; after two especially senior brand stores, the prominent features of fashion, elegant and delicate, meet customer seeking fashion and mental stimulation, showing their elegant taste.

High efficiency and energy saving of lighting equipment must be paid attention to in the construction of commercial space lighting environment. In the early stage of planning and design, the concept of integrated lighting energy conservation should be introduced, the light source should be selected reasonably, the natural lighting should be reasonably designed, and the lighting of the lighting system should be reasonably designed and controlled. Lighting enterprises to plan the design of commercial lighting, first of all need to understand the culture and spirit of the project area. The main purpose of commercial lighting design, on the one hand is to create a store of their image and strengthen its culture and product features; on the other hand can attract the attention of customers, make the products become the focus, but also let the light to create a comfortable environment and has a dramatic effect.

LED business has a huge market potential

The commercial shop design environment includes four blocks: the space lighting, the shop window, the fitting room and the display frame. The basic spirit of advanced commercial lighting, commercial shops are mostly reduce the illumination environment, and then used to highlight the characteristics of focus lighting and beauty of the commodity itself, to avoid too much focus let light fuzzy field. At the same time, in order to show the texture and characteristics of the product itself, the embedded projection lamp also plays an important role in the expression of environmental lighting. Coupled with soft and not dazzling light, the whole scene also has more depth of field and sense of hierarchy. It is precisely because of the special nature of commercial shops, so that the application of LED products in commercial shops, although not widely popular, but it has been a hot market attention. CREE China marketing general manager Tang Guoqing said that at present, the color index of the LED lamp can reach more than 90, mainly suitable for kitchen, commodity counters, hospital operating table and other lighting, reflects the features of high color rendering. In addition, the LED size is small, the current size can reach the millimeter level, so that LED lamps can be achieved without the effect of light. Shenzhen electric industry sales director Luo Chunyan also said that the LED light source can also use red, green and blue three color principle, in computer technology under the control of the three colors with 256 gray scales and arbitrary mixed, can produce 256 x 256 x 256=16777216 colors, combination of different colors. These advantages of LED light source into the business, will solve the technical problems of high energy consumption, has a huge market potential. Below we try to analyze the future development trend of LED commercial photos by "four angle theory".

Price level articles: "two high" PK "two low"

2009 is a year of intense competition for lighting brand. According to the conditions of free competition in the market economy development conditions, products tend to show a "two high" changes in the law, first, the category of the overall price is getting higher and higher, the two is the quality of the category is getting higher and higher. That is, in the short term, a variety of prices will be lower and lower because of competition, the price down to a considerable extent may also lead to varying degrees of quality reduction. However, the "two low" (low price, low quality) products will soon be eliminated by the market, or companies feel unprofitable and give up. In short, the result is the "two low" products have been replaced by the new "two high" products, which is also the place where companies need to be vigilant. Under the conditions of free competition in the industry, "two high" alternative "two low" is the norm.