LED channel running hot fusion become inevitable

This paper is not only to analyze the advantages and disadvantages of the current channel competition, but more importantly, it is true that the lighting industry is aware of the fierce competition and cooperation...... Bloody fight: traditional channels began to sweep "Silence" needless to say, even in the "winning channel, terminal is king" today, the brand agency model is still the lighting industry's most common channel mode. Increasingly mature mode of operation, has emerged as a new force in channel construction. Three years is not open, open to eat for three years, but it is generally concerned about the project mode, although inadequate, but businesses tend to heron. The growing popularity of the network, after 80, 90 gradually become the main consumer, the network selling lights show ascendant trend. The four traditional channel model, has continued for many years, survival. As the saying goes, the traditional is the most effective and convenient. However, the industry is very clear that such a channel model, led to a disorderly competition between enterprises and enterprises, between the channel and the channel, between the brand and the market, between large and small regions. This competition are not simple "hot" to describe, simply to "cidaojianhong" bloody situation. Visited the business process, it is not difficult to find, enterprises in the channel construction, will encounter a lack of design experience on industry mode, brand awareness is low, the enterprise product type is low for three problems. Break the bottleneck, which is the core point is to build a diversified channel model. Should pay attention to the brand building and channel development, with a good brand and perfect channels, will help enterprises to seize market opportunities faster. Traditional channels "mopping up" in a war without smoke, slowly began to quiet. Disorderly, vicious competition, so that the relative weakness of the brand began to cooperate with big brands, large distributors. Diversification of the era of channel integration has come. Princes separatism: multi brand channel focuses on highlighting the lighting industry competition intensifies the marketing channel toward the direction of diversification, and this will affect the future pattern of the lighting industry. Channel flattening is conducive to maximize the profits of manufacturers, to strengthen the control of the terminal market. The future, direct District, solo franchise, direct terminal chain mode is gradually with the strength of the lighting brand manufacturers. Channel diversification will promote the diversification of competition, the degree of competition and means are higher, which will also promote the polarization of the market structure, the stronger the stronger, the weaker the weaker. Analysis from different media information, several domestic well-known lighting brands, are using their own product advantages, the advantages of enterprise culture, establish a strong marketing channel. M.L.S. channels to expand channels have been particularly active, sinking to three or four line market. Has carried out the "Baihui project", "autumn season action", "last mile" channel promotion activities, a comprehensive and in-depth national three or four line city, the country nearly more than 18 thousand outlets. Yankon has more than 1 thousand and 500 stores in China, more than 2 thousand dealers, the sun itself has the more perfect the advantages of traditional channels, it has also become a ready source LED product promotion. Lonon lighting has a unique advantage in hardware channels, Home Furnishing lighting store channel. Currently Lonon dealer stores, LED product sales ratio of more than 20% of about 50%, more than about 33%, more than about 50% of about 17%. Two years ago, rectangular lighting announced as terminal construction investment focus, launched the "hundred thousand shops, the terminal" strategy, the establishment of not less than 1000 core terminal distributors in the country's 100 main city. Model: normal channel construction transformation gradually become more rational as with 25 years of development of Mitsuo Aurora, established a relatively complete system of channels. At present, more than and 50 large and medium cities in the country has established a permanent office, including stores, including more than 5000 sales and service outlets throughout the country. OPPLE lighting market, pay more attention to the construction of channels, especially the rapid development of the electricity supplier. Currently has 37 offices, the domestic terminal sales channels of more than 30000 kinds of channels, shop all over the country. In the transition under pressure, OPPLE resolutely chose the multi-channel parallel. Huayi lighting is using its own brand, the country has more than 300 stores and more than 1 thousand specialty areas, lighting sales outlets exceeded 3000. After 20 years of precipitation, comely lighting currently has more than and 300 lighting stores in the country, more than and 200 LED according to the museum experience, stores are mainly distributed in the municipalities, provincial capital city and key cities. Delta from the beginning of 2014, branch or operations center model implementation, customer management will upgrade to the second level, the new listing, the price cuts, customer service service, can be realized in the first time, and ultimately achieve the purpose of deepening the channel, the delta channels are stable. The new economic norm channel construction, has reached a critical moment of transition, this is an indisputable fact. In the end, what is the core of the new diversified channel construction, which is to continue to maintain fierce competition, or the establishment of joint cooperation, the core of the true diversification? With this problem, this newspaper launched a special plan for the construction of the channel column, with a view to providing useful for enterprises, channels