LED channels: electricity and store enmity

Review: online price concessions than the line, directly to the end consumer, eliminating the middle link, consumers benefit, of course, of course, a great deal of opinion on the enterprise. Therefore, many lamps and lanterns enterprises to avoid the conflict between the product and the price, the difference management becomes the enterprise the first choice.

There is no doubt that the electricity supplier in the economy and people's living habits have played a tremendous role in the transformation, the impact of growing, more and more far-reaching. But with the increasingly fiery electricity supplier, electricity supplier and the contradiction between the store surfaced. Electricity supplier channels and Cuanhuo arbitrary price is currently one of the most troubling enterprise. Online price concessions than the line, directly to the end consumer, eliminating the middle link, consumers benefit, of course, of course, a great deal of opinion on the enterprise. Therefore, many lamps and lanterns enterprises to avoid the conflict between the product and the price, the difference management becomes the enterprise the first choice.

LED channels: electricity and store enmity

Differentiation is the necessary means to protect the manufacturers. Most of the lighting companies in product packaging, models and specifications of effort, so that online and offline products are not synchronized, but in the past, the line is still a large part of the market to seize the market share. Or, lighting companies can carry out brand differentiation, and strengthen the interaction of online and offline. In addition to the name of the brand is not the same, the brand and its products to achieve the positioning of the line fall. The most sensible lighting enterprises will choose the line brand flagship LED business license or other, positioning in the high-end, brand flagship LED Home Furnishing lighting line, located in low, so, also in line with the dealer location and most online and offline consumer demand. However, some of the funds lack of channels of large enterprises will choose to directly share existing online brands. Different electronic business platform, in the face of consumer groups are not the same, even if it is an electronic business platform, enterprises should achieve differentiation.

At present, LED enterprises mainly through the following four ways layout electricity supplier channels:

Integrated with the third party electronic business platform, such as Tmall, Alibaba, etc.;

Under the line with both the chain of trade platform cooperation, such as Jingdong mall, suning.com, Gome, etc.;

The target market and meet the media Home Furnishing / electronic mall cooperation, such as Sina Home Furnishing Sohu Home Furnishing mall, mall, Huaqiang North, some brands not only opened a shop, the store also offers some experience under the line service;

Self sufficiency, the establishment of the official website, the official website of the sale of products.

The majority of LED companies rely mainly on electricity supplier Tmall, and other third-party platform. According to the different product categories, companies can be different for the electronic business platform.