LED chip prices LED TV price fluctuations

Domestic LED backlight LED manufacturers REFOND responsible person said recently in Guangzhou Lighting Fair LED chip prices recently rose at least 10% above estimate to the first quarter of next year before led, the situation is difficult to alleviate the shortage of chip. , LED backlight cost proportion of the total cost of LED TV in 10% ~ 15%. At present, LED chip gap of up to 70%, in this context, the price of LED TV will also set off a lot of Volatility?

At the same time, SKYWORTH Guangdong branch responsible person also said that although the LED chip prices, but it is difficult to determine LED TV in the second half of this year the price trend, the second half of the estimated price of LED TVs this year will tend to smooth.

Because Samsung and LG and other domestic color TV manufacturers have more stable upstream resources, in the case of LED chip short goods, but also to get a stable supply of LED chips. Therefore, in the second half of this year, Samsung and LG is likely to stir up a small price war LED tv. And some second tier domestic color TV brands may sacrifice their gross margin, in the LED TV market to grab more share. Deputy general manager of Nanjing electric panda home appliances company, said the Nanjing electric panda home appliance company is about to launch LED universal storm, ready to pull 32 inches below the LED TV into the $2000 mark.

In fact, the fundamental reason is that the domestic second tier TV brands is so valued LED TV, LED TV to the mainstream TV market will become the next year, if not the first layout, it is difficult to grab a space for one person in the future market competition.