LED color TV up straight down 5000 yuan to break the old cap

Has been regarded as a luxury LED TV, is anxious to get rid of the price of the city without embarrassing situation. Reporter recently learned from the seminar, Shanghai TV consumption trend before the end of the year, Hisense, Samsung and other more than ten domestic and joint venture brands collective price promotion LED TV, the highest straight down 5000 yuan; stores, Suning will also break the TV trade up to 400 yuan subsidy limit, full subsidy according to product sales price 10%, hope to attract consumers.

Luxury rush to play cards

Because the price is too "noble", LED flat-panel TV consumers in Shanghai have been too highbrow, but this situation is expected to be broken at the end of the year. Reporter was informed that at present, Hisense, SKYWORTH, Konka, Haier, Changhong, TCL and six domestic brands, Samsung, SHARP, SONY, LG and other joint venture camp have launched LED concept products, November to December will continue to have a balance of 40 new products, and a variety of promotional price also will pull open the curtain. Such as Samsung will push to buy LED TV, send LCD TV activities, Hisense is introduced to buy LED products straight down 5000 yuan profit, the momentum is very large.

Insiders said, LED TV will become the protagonist of the future market, in the color TV industry has become a consensus in the launch of the flagship product urgent, while the brand has been ahead of the layout of this emerging market.

End of the color TV market polarization

Although the price of LED TV is higher than the traditional LCD TV, but it has more advantages in terms of brightness, power consumption, visual angle and refresh rate. Appliance experts, power LED and LCD ratio is about 1:10, can provide 160 degree wide angle, can display a variety of text, numbers, color image and animation information, multi picture display can also be broadcast network, in bright light can also look after the correct, and adapt to the 40 degree zero under low temperature.

According to business reports, many high-end VIP members of the vast majority of customers are buying 46 inch to 55 inch large screen LED TV, the average price in 7000 yuan to 20000 yuan; while the average price in 1500 to 4000 yuan of 19 inch to 32 inch LCD TV, has become the main force in the low-end market.

The old subsidy ceiling is broken

Reporter observed, the demand is far better than previous LED TV LCD TV, to a great extent and countries with old change new subsidy policy on. Because the TV products are capped the maximum subsidy of 400 yuan, 4000 yuan to buy the TV in the low-end consumer can enjoy subsidies by 10%, but for LED and LCD large screen TV to consumers is not cost-effective, even 20 thousand yuan to buy a LED TV only 400 yuan subsidy, equal to only 2%.

Subsidies around the ceiling, Shanghai appliance stores also started an article. Learned from Suning, it will take the lead in the implementation of this week, make up for all of the LED products in the sale and more than 42 inches flat screen TV to make up for the discount rate of 10%.